- Adrian Van-Klaveren
- 20 Jul 06, 04:29 PM
So we at the 大象传媒 have had one of those 鈥渙rganisational moments鈥, making substantial changes to how we run ourselves.
included an emphasis on 大象传媒 Journalism as one of the main planks of what the 大象传媒 does 鈥 alongside Audio & Music and 大象传媒 Vision. The idea at the heart of 大象传媒 Journalism builds on what we鈥檝e been doing over the last few years. We鈥檝e worked hard to create stronger links between the 大象传媒鈥檚 journalistic output, locally, nationally and internationally. Sport now joins the mix as well.
Our aim is to ensure we fully achieve our mission of delivering the world鈥檚 best journalism and that what we do is available to as many people as possible across all appropriate platforms.
Of course this only really matters if it makes a difference to audiences. I think it will. It should help us be more ambitious in what we do across the big themes of our time 鈥 climate change, energy supply, China, global security and many more.
When all of the 大象传媒鈥檚 journalists work together we can give audiences an unrivalled insight into major issues. The expertise of the World Service, the innovation of our interactive teams, the grass roots understanding from our teams across the UK can all combine to strengthen our coverage of subjects ranging from immigration to the environment.
Of course it鈥檚 happened in the past but we know we can and should do more.
Secondly it鈥檚 vital that all areas of the 大象传媒鈥檚 journalism work together as we adapt to the changing technological world. Finding the right ways of offering content and the best technology to support that content needs to be thought about across the 大象传媒 鈥 not just in individual areas.
What we provide in terms of news services to mobiles for example is likely to cuts across boundaries of local, national and international.
In a world where greater personalisation will be one of the key themes, audiences will be in control rather than our traditional boundaries and demarcations. There will be people who regularly want a diet of news which ranges from the local to the global and we need to make sure our way of doing things supports, rather than gets in the way of, providing this.
Journalism is at the heart of why the 大象传媒 exists. The changes to the organisation reflect this and I think can only encourage anyone who wants the 大象传媒 to continue to offer the best in on-the-spot reporting, analysis and explanation, robust interviewing and original story finding.
Adrian Van-Klaveren is deputy director of 大象传媒 News
Adrian Van-Klaveren is deputy director, 大象传媒 News
A round-up of what's being said about the 大象传媒 in other blogs. Today, the announcement of .
Buzzmachine:
"This is a big cultural change for the 大象传媒... different tribes are being thrown in together and told they鈥檇 better get along." ()
I'm Simon Dickson:
"It's further evidence that online production really isn鈥檛 that specialised any more... everything is 鈥榡ust content鈥." ()
Plasticbag.org:
"Are you impressed by the 大象传媒's progress? I'm not." ()
Ninthspace:
"The 大象传媒 has given new media an expanded role... Great. Now go sort out your interactive TV service!" ()
- Mark Wray
- 20 Jul 06, 02:56 PM
It's always great to get a scoop - and even nicer to get two for the price of one.
So, last week, when Anita Anand managed to convince Sir Gulam Noon to respond to (about the curry tycoon having been told by Lord Levy not to reveal his 拢250k loan to the Labour Party), I was pretty chuffed.
Using her own contacts and some good old-fashioned persuasion Anita encouraged a pretty reluctant Noon to put his side of the story (hear the interview here). He refused to implicate his Lordship directly but did go as far as is decent for a Knight of the Realm in venting his not inconsiderable displeasure with the whole farrago.
We're not great at blowing our own trumpets on these occasions. But I did alert the Press Association newsdesk, other 大象传媒 programmes and the 大象传媒 press office.
The world and his dog started chasing Sir Gulam to see if he would throw them a bone too but he'd said his piece. So Anita's was the only interview they had to go on and there was great pick up in the papers the next day. Some mentioning Anita and her programme, others mentioning Five Live, some just the 大象传媒 and others, well, giving no credit at all (it's annoying when that happens but which of us can hold our hands up and say we haven't used others' storylines without a proper plug?).
The icing on the top of the Levy/Noon cake was hearing Sarah Montague introduce Anita's interview, in full, on the following morning's Today programme. At the end of the interview she gave Anita another name-check.
There was a time, not too long ago, when internal rivalries meant that if a 大象传媒 programme used material from other 大象传媒 outlets, an interview like this would have been filleted for the best clips, cutting out the 'rival' talent. And on those rare occasions when a credit was given it would have been barely audible as it was spat out through the presenter's gritted teeth.
We're not quite One 大象传媒 yet, but we are getting there.
Mark Wray is an editor of news programmes, Radio Five Live
A guide to words and names in the news, from Martha Figueroa-Clark of the 大象传媒 Pronunciation Unit.
Today, , UN emergency relief co-ordinator.
"The Pronunciation Unit recommends the pronunciation YAAN AY-guh-lan.
"This is a Norwegian name, so the final 'd' in Egeland is silent in this position."
(.)
The Guardian: "The 大象传媒's director general yesterday unveiled a restructuring package... designed to make the 大象传媒 'the most creative organisation in the world'." ()
The Mirror: "Computer giant Microsoft has beaten the 大象传媒 to be crowned the UK's top consumer brand." (