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When is 'news' news?

Ric Bailey | 13:05 UK time, Thursday, 13 July 2006

We received this e-mail earlier in the week:

I am getting fed up with the ´óÏó´«Ã½ and others presenting stories as news when they are not news at all. OK you may have reporters that get briefed by spin doctors in advance - but until the minister actually makes his statement it isn't news. If say, the minister changes his mind, you would then have to print a story to cover the fact that your earlier news story was incorrect. This is ridiculous. Why not present news as it happens and not guess what might happen - anyone can do that.

So what exactly is "news"? A proper full answer probably needs a spot of analysis somewhere on the scale of a PhD, so excuse me if I limit myself to a few thoughts on what this means in the world of political coverage.

Here, most stories don't just pop up out of the blue (or even red). If it's the government (or opposition come to that) making an announcement of a new policy, then that will have a context. There are two separate elements here: one is the idea of an "embargo", the other is what people often refer to as "speculation".

An embargo is usually a device of practical convenience, for instance, about when exactly an announcement is being made:
• by having an agreed time when everyone across the media can start running the story, it ensures the news-maker (eg a government department) can field their ministers in an orderly way and it's their way of trying to get the story on the appropriate outlet (ie, Sunday papers, early morning radio, etc);
• it helps the media prepare the background so they can tell their viewers and readers the story properly (in our case, for example, assemble relevant pictures, give our correspondents time to absorb and analyse the information, perhaps find effective ways of translating technical terms into more understandable language).
• from the government's point of view, an embargo is often timed because ministers are expected to announce new policies first to Parliament and there is sometimes an agreed etiquette allowing opposition parties time to prepare their response.

Sometimes, if these embargoes apply to a particularly big story, such as this week's , then it is quite right that in advance of the announcement, we should prepare the ground and the context by previewing what we expect ministers to say. So, we are seldom, if ever, "guessing". We know what the gist of the announcement contains in advance, if not always the detail and we are informing viewers and listeners what they can expect and when. I think we'd be criticised if we held that back on an important issue which has an impact on people's lives.

If the minister then does say something very different to what was expected, the likelihood is that there is a genuinely different and interesting story going on behind the scenes - eg, there's been a last minute argument between government departments over the announcement which has resulted in a rethink. In those circumstances, it would absolutely be the responsibility of our correspondents not to "correct" our earlier story, but to explain what's happening behind the scenes and why.

By "speculation", it's often implied that our correspondents are talking off the top of their heads about things which might or might not happen. While I wouldn't claim that never happens, most of the time, it means something rather different.

We employ our political correspondents - and other specialists - for their expertise and experience in the field. What some people believe is speculation is what I would term "interpretation" - the correspondents are attempting to shed light on political activity which may not be all that it seems. Behind every "public" announcement there has often been months of private discussion, conflict, lobbying, mind-changing, etc. Governments - or political parties generally - seldom make sudden changes of policy and certainly don't like to be perceived as having made "U-turns". It's often a gradual process, during which they prepare the ground, subtly change the language, soften denials, inch forward.

For them, that might be a necessary part of the political process of "testing the water", or ensuring they maintain the backing of their own supporters. An understanding of that process is part and parcel of how the story develops and it is quite right that we should try to give our audience a flavour of it to help them appreciate the context when the "news" finally pops into the public domain by official announcement.

None of this is to say that the "fed up" e-mailer above doesn't have a point. There is, for instance, a phenomenon known as "kite-flying", which politicians of all sides have been known to practice. Drop a hint in the ear of a friendly journalist; see what the reaction is to the splash story; if it's universally thought a turkey - deny it was ever considered. The rules of the political Lobby - that such information is quotable, so long as the source isn't named - are controversial, but, in practice, are part of the lubricant of politics. You have to take a judgement on whether your viewers and listeners are better served by having access to this information, or whether they'd be better off blissfully unaware.

Again, I would plead confidence in the expertise of our correspondents. Their job is to be able to spot when (to mix metaphors) a kite-flyer is a runner and when it's mischief-making. If the hint came from an out-of the-loop back bencher, treat it accordingly. If it came from a close confidant of the prime minister, likewise.

Real news in politics is not purely about events - a photo-opportunity, a speech, a particular meeting, an announcement. It is often about opinion, perception, context, prejudice. The timing of when it actually becomes "news" may hang on a particular event, usually something organised by the politician. But that is seldom the whole story - and we'd be short-changing our audience if we only told them about things when the politicians get round to deciding they think it's time for the public to know.

Ric Bailey is deputy head of political programmes

Comments

Why not have two types of programme then? Have a politics 'news' show and a politics 'interpreation' show. TIP is a politics news broadcast and The Today Programme with Nick Robinson, as he says every day, is a news 'interpratation' broadcast.

Just have a basic disclaimer at the start of each piece stating whether it is news or interpreation. It cannot be both.

  • 2.
  • At 04:16 PM on 13 Jul 2006,
  • Ed wrote:

Is there any need to actually have the press conference at all. Surely we can just have "someone or other will today say that blah blah blah", whats the point of them actually then going and saying it - everyone already knows in advance...

I think so much about how the media and politicians play off eachother is fundamentally wrong. Yes, the media do highlight issues, but they do so with paranoia - "murderers released from jail early!", "paedophiles stalking our kids on the internet" etc. The politicians them jump on these stories and come up with a new law over breakfast.

At the same time the media don't appear to care much about the issues that will actually affect us - ID Cards being one major issue that the media hasn't remotely kicked up a fuss about.

It seems the tabloids drive politics by creating sensationalist stories, and the governement use these stories to make it appear they're making things better while sneaking things like the National Identity Database in by the back door.

  • 3.
  • At 04:20 PM on 13 Jul 2006,
  • S Yogendra wrote:

As a Brit in the US these days, I notice a practice used by American news channels. They title such stories which are not yet news or are in flux as 'Developing Story'. How is that for an idea?

Although the coverage of Bombay bombs was sketchy here at first - CNN thought it more newsworthy to cover a man who destroyed his house in fire so as not to lose it to divorce and a poor woman who died in a 'big-dig' mini collapse in Boston - they began the coverage as a 'developing story'. As we know it has developed into horrid proportions as well as a tribute to Mumbaikars' (residents of Bombay) resilience.

My 2pence/ 2 cents or may 3.6 cents using current conversion rates..

  • 4.
  • At 10:17 PM on 13 Jul 2006,
  • Ian wrote:

I share the correspondent's frustration at the amount of speculative reporting on the ´óÏó´«Ã½ with reports beginning with "The Minister for xxx is expected to announce..."

With regard to "kite flying", I've lost count the number of times on a Sunday there is a story which is top of all the news bulletins where it is announced the Government is "thinking of" doing something such as banning alcohol on trains or making young offenders who do community service wear orange uniforms. By Monday, after being greeted with derision by the public, these stories have disappeared without trace. The way in which these stories are reported certainly does not indicate that your correspondents and editors can spot "kite-flying". I wonder, what is the point of following the news when so much of what is reported proves to be irrelevant? And is it not your job to tell us what the Government doesn't want us to know, rather than being a willing participant in the Government's control of the "news cycle"?

  • 5.
  • At 04:40 PM on 14 Jul 2006,
  • Paul Leadbetter wrote:

A news programme should report what has happened - pure and simple. If it hasn't happened, yet, it is not news.

  • 6.
  • At 04:52 PM on 14 Jul 2006,
  • mikemcenroe wrote:

"news=fact*importance" according the The Day Today

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