The future of news?
As I mentioned earlier, I recently gave a speech - at the new - on some of the themes which are driving our strategy for the future of 大象传媒 TV News; including the growing importance of user interaction, how new technology is challenging the traditional concept of 大象传媒 impartiality, and how broadcasters will have to adapt to regain lost audiences.
You can read the speech below. I'd be very interested to know what you think of my arguments.
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If you scratch some broadcast journalists of my generation you'll discover, barely skin deep, that the reason some of them went into broadcasting was to tell the audience what to think. I have to confess that was part of my motivation - the sense of having the opportunity to produce journalism that would really change people's understanding of the world. And I suspect it's a motivation that would be recognised by my former editor and mentor - Tim Gardam - the chair of the steering committee for this prestigious new institute.
Now I'm in a job - as head of the 大象传媒's TV News services - where the power to influence what millions think may seem considerable. But I have to report my disappointment - though it's a disappointment I thoroughly welcome. Because any power there may once have been to tell people what to think has evaporated. Convulsions in technologies and fragmentation in audience attitudes mean that the power to instruct the public is seeping through the broadcasters' fingers...