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Press gangs

Douglas Fraser | 15:08 UK time, Thursday, 9 April 2009

One legacy of the late Jade Goody has been a boost in red-top sales. The media circus that surrounded the very public young death of the reality TV star is the best explanation of the way newspaper circulation figures look.

Published at noon today, the ABC (Audit Bureau of Circulations) monthly data shows a February dip followed by some respite in March, particularly at the cheaper end of the market.

The Daily Record put on about 9,000 sales, or 2.6%, while the Sun and Daily Star did better still.

However, that was the only good news amid the gathering gloom in the newspaper industry, with total circulation down by 6.5% on last year. The Daily Record and Sunday Mail, based in Glasgow, face a journalist strike tomorrow, and more next week, in protest at staff cuts and, as of yesterday, compulsory redundancies.

Behind the industrial conflict is the story of a daily tabloid that has more than halved its once-dominant circulation in less than 15 years. In Scotland during March, it was selling 329,000, down by more than 9% on last year. The Scottish Sun registered 372,000 average sales.

The most alarming figures are from the more up-market (or less down-market) Scottish titles. The Sunday Herald's sales are nearly 15% down on last year, to 42,700. The Herald is down nearly 10% to 60,900.

The Scotsman has fallen slightly less far, down by 8% in a year, but to a worryingly low level just below 50,000. The decline of its stablemate, Scotland on Sunday, is slightly steeper, averaging 62,600 over the past six months.

Compare that with the Scottish edition of the Metro freesheet, which has 126,000 copies distributed each weekday.

It's nothing new to say that papers are in decline, but it's the relative weakness of indigenous Scottish papers that is striking. With Scottish editions of The Sun, The Times and The Daily Telegraph, these are holding on to their circulation figures much more effectively than their native rivals. The Sunday Times in Scotland is not only increasing its share, but also bucking the trend with growing circulation.

Across Britain, the other telling signs of change in the paper market include the push by the Telegraph and its Sunday sister to get people onto subscriptions, so that it relies less on shop sales. But that means well under half the Telegraph's circulation pays full shop price. Likewise, the Express group is only holding up its figures with cut price offers.

The wait continues for the consolidation of titles to begin, with attention focused on the financial position of The Scotsman's owners, Johnston Press. Its share price continues to languish, awaiting the outcome of financial restructuring.

Comments

  • Comment number 1.

    Hi Douglas, is it at all possible that one of the reasons people have turned away from the likes of the Record and the Herald might be the falling journalistic standards and institutional political bias at both publications?

    That's certainly the reason why I don't buy them any more.

  • Comment number 2.

    I'm always amazed that when we see coverage of Scottish newspapers and their financial problems, there is rarely any reference to the success story that is D. C. Thomson. They reported their annual figures in January with robust profits in excess of £60m. Perhaps Douglas you should maybe travel from the central belt and see how the pragmatic Dundee group get it right. Bottom line is that success in newspapers can be acheived. It's only a matter of time before Thomson stikes a deal to relieve Gannett or Johnston of their albatross titles or maybe even both.

  • Comment number 3.

    Newspapers these days have become like daytime television, totally without substance. Three quarters of the content of most of the dailies is taken up with sychophantic nonsense about the " dolly bird stars " of one soap opera or another, holiday revues of holidays that only an MP could afford, houses that are way out of reach of most of the readers and fashion that is so over the top that no one is ever liable to buy or wear it. Even the news has now reached the stage where the headline bears absolutely no relationship to the story, the story itself is often inaccurate and the spelling and grammer in some of the dailies is akin to what is produced in primary seven essays.

  • Comment number 4.

    Douglas? Any thoughts? Is everyone who criticises the standards in Scotland's newspapers wrong?

  • Comment number 5.

    "Kaybraes" should be aware that "grammar" is spelt with an "a" before the final "r" and not an "e". Come on, even a P7 pupil -- or a newspaper sub! - would know this...

  • Comment number 6.

    I stopped buying daily newspapers some time ago apart from the occasional broadsheet when I am traveling. Both The Herald and The Scotsman show such blatant political bias that I no longer trust them to report events accurately. I scroll through them on the web but I feel that they are horrendously out of touch with the political views of the electorate.

    Murray Ritchie, when he left The Herald revealed the sort of commercial pressure that the paper had succumbed to from the Scottish (sic) Labour Party for attempting to report political news in a fair and balanced way. It seems to me that not much has changed since then.

    At the time of the Glasgow East by-election it was widely reported that the outgoing MP was in substantial difficulties with his expenses. The Scottish media has made no visible attempt to report on this. In any other country this would be remarkable. In Scotland it is par for the course

    I see that the Daily Record and the Sunday Mail are under strike threat from their journalists. Frankly I could not care less!I feel a sense of dark despair when I see supposedly intelligent customers buying The Record as their main source of news. and comment

  • Comment number 7.

    I agree with Garbhein (6) above.

    It is absolutely no surprise that the broadsheets in Scotland have plummeting sales.

    I feel that the standard of journalism is very poor and often is simply cut and paste as many of the articles can be read verbatim on other sites, such as the ´óÏó´«Ã½.

    There is little, or no depth, to many of them and the political basis is overwhelming, distorting the reality of present day Scotland.

    It has got so bad that I don't even bother to pick up free copies at the airport when I am travelling on business trips and spend my time instead reading language or travel books.

    Maybe some day I will return to papers like the Herald but, on current performance, it might be some time away.

    As for the Scotsman....!

  • Comment number 8.

    I stopped buying the Record because of it's political bias as well.
    The Scotsman will go the same way too if it doesn't start to give a more politically fair view rather than being a mouthpiece for John Smith House

  • Comment number 9.

    One other factor not touched on is the use of inflamatory behaviour in the sports sections, no doubt used to raise the hackles and sales; sadly for the newspapers it has has an opposite and quite detrimental effect. There are now internet organised boycotts of certain newspapers.

    It would be better for the Newspaper industry if they returned to printing the news factually, accurately and without overt bias.

  • Comment number 10.

    Douglas?

  • Comment number 11.

    It's not complicated; newspapers are obsolete next to the Internet. The average Scot spends three hours a day online, though our fossilised political and media class scarcely seem to perceive this.

    The inevitable claims of bias against nationalism killing the Scottish newspapers just don't hold water. The nationalist newspaper, the Scottish Standard, was a failure. Nor can it explain the strength of the Scottish editions of UK papers.

  • Comment number 12.

    Hi Anaxim

    You miss the point re nationalism and newspapers.

    I want independence for Scotland.

    I don't want a nationalist newspaper and I don't want a unionist paper.

    By definition, both will be biased.

    I want newspapers (and other media formats) that give me in-depth, unbiased comment from a Scottish viewpoint.

    At the moment we have a hugely biased media against the SNP government and its simply not good enough.

    Your first paragraph was on the button though.

  • Comment number 13.

    Free speech overrules your desire to have an unbiased media. Anyone that wishes can start up a newspaper. Whether it's a commercial success is another matter.

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