´óÏó´«Ã½

´óÏó´«Ã½ BLOGS - Douglas Fraser's Ledger
« Previous | Main | Next »

Connecting e-Celtically

Douglas Fraser | 09:49 UK time, Sunday, 23 January 2011

With downloads down, illegal online piracy still rife, and Britain's leading high street music retailer in a serious load of bother, it's clear the music industry still hasn't figured out how to handle the challenge of the internet.

But at least one niche may be benefiting from it.

Scottish traditional music is able to get out of the dingy aficionados' record stores in the Scottish cities and a few towns, and reach a global audience.

And as it's about more than just music sales, but about a community of interest in the broader culture that goes with it, the net offers discussion forums that can link people globally.

Donald Shaw, of Capercaillie and director of Celtic Connections - the music and cultural shindig now under way in Glasgow - says the problem remains the middle ground of music.

Capercaillie made that breakthrough because the record labels used to offer that conveyor belt to airplay and success in the commercial mainstream.

That's harder to do now. But others are able to focus their music marketing on the web, avoiding the need for CD printing and distribution costs, and replacing fly-posting required to get people to your gigs with the rather better targeted Facebook.

Find out more in a report by my colleague Gillian Sharpe, on Business Scotland, Sunday 23 January at 1000 GMT, and available after that by podcast.

It comes after a major interview with Vijay Mallya, flamboyant chairman of United Breweries, talking about his Whyte and Mackay distilling company, about the Scotch whisky trade, his cricket team, his Formula 1 team, and about tapping into the extraordinary potential of India's burgeoning middle class.

He spoke to me after flying into Glasgow from New Zealand a few days back. His private jet was making the journey (and is making the return
journey) to carry three priceless bottles of Mackinlay whisky found under Ernest Shackleton's Antarctic hut, having been frozen there for more than a century.

It was, he said with breezy candour, a wonderful marketing opportunity.

I'd bet on the production of an Edwardian-style 'Shackleton' whisky on the market, just as soon as it can be distilled and matured.

Comments

  • Comment number 1.

    His cricket, his formula 1 team and indeed his private jet. What exactly does Scotland get out of this? Is he sponsoring anything in Scotland?

    He loves motor racing so how about him sponsoring some of that in Scotland. It wouldn't cost him a fortune (probably less than running his jet) but would make a huge difference to all those amateur and mainly self funded drivers that turn up to race at Knockhill every month.

  • Comment number 2.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 3.

    As someone who has never downloaded music and has not bought any in at least a decade, I am glad to see music returning to something driven by a direct interaction between artists and "consumers" (a.k.a. "real people").

    Music should never really have been an "industry" with moguls exerting their power to package and present to the world whatever they feel is good - and make massive profits from doing so (which means excessive costs to the consumer).

    Music is an art form and the recorded form of the product, however popular, is best out of the hands of business types.

    Artists will want to be protected of course, but if they can sell their wares at a sensible price then people will buy it to support artists whose work they like.

    Also, if the price is reasonable most people will want to avoid any legal ramifications by paying 10p to download a track whereas in the old model where you're expected to pay £13 to buy a CD with maybe 13 tracks on it (most of which are pure filler that you wouldn't buy if you could help it) there is a strong case for taking a stand against a system that is clearly filling the pockets of all sorts of middle men and forcing people to pay for vast swathes of mediocre music.

    It was a situation just begging for people to take a stand, to find an alternative way of doing things - and they have and good luck to them.

  • Comment number 4.

    Hey Scamp: Maybe Vijay could sponsor some sunshine for Knockhill, only seen a couple of good days an a heap of years :-)

  • Comment number 5.

    "I'd bet on the production of an Edwardian-style 'Shackleton' whisky on the market, just as soon as it can be distilled and matured."

    He could call it; Shackleton's Formula One.

  • Comment number 6.

    #3 chris911t

    "Music should never really have been an "industry" with moguls exerting their power to package and present to the world whatever they feel is good - and make massive profits from doing so (which means excessive costs to the consumer)."

    I have felt that way for decades. When CDs came out the price, in comparison with cassettes, was more expensive and yet, it was much more cheaper to produce. Again we had the 'industry' ripping off the consumer. It was no wonder that people started to 'rip' their own music. The 'industry' only had themselves to blame their drive to maximise their profits has led to the growth of pirate sites. Personally, I would be happy to pay the artist but I am loath to pay the huge profits to an 'industry' which has been treating us (and the artists) in such a despicable fashion.

  • Comment number 7.

    Douglas,

    Sorry once again, but as Brian's blog is closed, I'll add my comment here (is does affect the economy).

    Interesting article in the Telegraph today about the true cost of PFI. It's compared to "loan shark" proportions.

    The total capital value [must be in England and Wales] is £56 billion. The total cost to the taxpayer will be £229 billion.

    This is just one of Labour's many legacies.

    We cannot afford Labour.

  • Comment number 8.

    Neither can your children or grandchildren and that is their legacy as things stand

  • Comment number 9.

    The problem for young emerging artists is that, if you do not have the backing of "the industry", it is almost impossible to get your songs played on the ´óÏó´«Ã½.
    ...but I have faith in youth, they will rebel and go underground and attempts to push soulless manufactured ditties will fail.
    I went to a lot of the celtic connections shows and it was good to see the following that many young Scottish artists have amassed without the help of mainstream media.

Ìý

´óÏó´«Ã½ iD

´óÏó´«Ã½ navigation

´óÏó´«Ã½ © 2014 The ´óÏó´«Ã½ is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.