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Global forum 3 - 4 May, London

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  • Alfred Hermida
  • 3 May 06, 01:30 PM

The day has broken up for lunch and between the canapes and desserts, people are digesting the morning's discussions.

The feeling seems to be that we have heard a lot from big media. It has been a morning of chiefs talking about the future of the media, the need to change, to embrace the audience. But as one delegate told me, it was all rather top down, with little effort to involve people working at the grassroots.

The conference does feel like an exclusive gathering of big media and in some ways this is inevitable. But to be fair, the organisers are trying to involve others through blogs, chats and live streaming. And the plan is to bring more diverse perspectives in the afternoon sessions.

If you want to see more of the event, the 大象传媒 has .

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