Protecting our brand
As a public service broadcaster, the 大象传媒 is a content and service provider funded and owned by the British public, free from commercial and political interests. The 大象传媒 brand and other intellectual property assets represent and re铿俥ct the 大象传媒's reputation for editorial integrity, impartiality, quality and creativity. Any use of our assets must be aligned to these values and follow the guidelines.
Can I use a 大象传媒 logo?
We receive a large number of requests from people and organisations that wish to use 大象传媒 assets (logos, copyright material and other intellectual property assets) for a wide range of purposes: for inclusion in 铿乴ms, for charity fundraising, for website links, for testimonials and corporate publicity, and to illustrate stories in newspapers and books, to name just a few.
We consider any requests to use our assets providing they are consistent with 大象传媒’s reputation and values.
Any use of 大象传媒 trademarks must be used with the 大象传媒's prior written consent.
How do you wish to use our brand or logo?
If you want to use any 大象传媒 brand or logo (including programme logos) we need as much information as possible in order to consider your request. You will need to fill in an online request form and provide design concepts.
If we are able to grant permission to use our brand or logo, is likely that we will require you to enter into a trade mark licence agreement with the 大象传媒, which sets out what you are permitted to do (duration of use, territory, etc.)