大象传媒

BBC's Creative Diversity Commitment

大象传媒 commits 拢80m of TV & radio commissioning budget annually to diverse programming


Diversity and Inclusion (D&I) is a creative imperative at the 大象传媒. We are committed to serve all audiences around the UK and therefore we must also ensure that our creative teams also reflect British society.

The key to diversity is greater inclusion, it requires more than just a commitment to the D&I agenda to bring about real change and progress across the industry has already been too slow for too long.

Diverse creative talent (both on and off screen) from a wide range of backgrounds brings fresh perspectives, unique insights, experiences and expertise to our content and enables us to continue making world class programmes that have mass appeal.

Our actions will truly demonstrate our intentions, therefore it is important for us to take bold measures that challenge our thinking, perceptions, approach and process.

The actions we鈥檙e taking here build on the foundation of our ongoing commitment to the wider diversity agenda; ensuring we remain relevant to all audiences and crucially, helping to drive change across the whole industry.

We will be transparent about these changes and be honest where we think there is more work to be done.

We are committed to working with you, our suppliers and partners across the industry to get this right, and we look forward creating lasting and impactful change.


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