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Read how Chris got on and let us know what you think using the comments below

Chris delivers a comprehensive pitch and makes clear it is retail expertise he is looking for from the Dragons.

Shaf notes that Chris is the first entrepreneur in the online Den to value his business at £1million and when pressed on his profitability the entrepreneur admits in his first year of trading he has made a modest £12,500 net profit.

Incredulous that Chris insists his business is worth a million, Shaf furiously declares himself out.

Julie Meyer wants to know where Chris sees himself with regard to revenue and profit line in five years time.

Chris replies that he reckons he is developing a potentially multi-million pound business but Julie acidly notes that that could mean any figure between 2 and 99.

Julie Meyer admits she likes ambitious and aggressive but only in the context of ambitious and aggressive planning and thinking and Chris has failed to display this. For these reasons she too is out.

In one of the shortest and most explosive exchanges in the Online Den Chris leaves without the investment he was seeking.

The deal done in the Den:

No investment