From its earliest days, John Reith鈥檚 vision of the 大象传媒 was of an institution and a technology that would (in the language of the 1920s) 鈥榤ake the nation one man鈥�. Interviews in the 大象传媒 Oral History Collection provides a fascinating insight into how this vision was achieved, and how 大象传媒 staff members addressed the political, personal, and technological challenges that translated great broadcast events into part of the nation鈥檚 collective memory.
Broadcasting and the nation
One of the key aims of the early British Broadcasting Company was to find common ground with its 鈥榣isteners-in鈥�, whether through music, talks or other entertainments. The General Strike of 1926 then demonstrated that radio could provide a national focus when other media were absent. From 1927 the newly emboldened British Broadcasting Corporation instituted a series of outside broadcasts that became moments of national interest, entertainment and reflection, ranging from the Boat Race to the Proms, the FA Cup Final to the Christmas Eve Festival of Nine Lessons and Carols.
They could also become national talking points: perhaps most notoriously Lieutenant-Commander Thomas 鈥楾ommy鈥� Woodrooffe鈥檚 audibly inebriated commentary of the 1937 , immortalised in his famous cry, 鈥楾he Fleet鈥檚 lit up!鈥�. Even the Royal Family noted the power of broadcasting, with George V embracing the annual King鈥檚 Christmas Broadcasts to the Empire, inaugurated in1932, and George VI advocating strongly for radio coverage of his Coronation in 1937. During the Second World War, radio programmes like ITMA or The Brains Trust became nationally shared weekly entertainment events in their own right.
Broadcasting the Coronation
In the years immediately after the Second World War, the national rollout of television beyond the immediate London area offered new ways of experiencing significant events, including the wedding procession of Princess Elizabeth and Prince Philip (though not the ceremony) in 1947 and the 1948 London Olympics - for which every piece of the 大象传媒鈥檚 outside broadcasting equipment was requisitioned to the capital. But it was the Coronation of Queen Elizabeth II on 2 June 1953 that demonstrated conclusively the power of televised events to bind the nation.
The year between the Queen鈥檚 accession and Coronation saw the 大象传媒 expand its television signal across the nation at an unprecedented rate. Yet the televising of the Coronation was by no means a given thing. Although the 大象传媒鈥檚 radio coverage of the Coronation of George VI in 1937 had been much praised, bringing television cameras into Westminster Abbey was seen by many (including Prime Minister Winston Churchill) as a step too far. In the 大象传媒 Oral History Collection, key 大象传媒 figures Peter Dimmock, the Reverend Francis House and Seymour de Lotbiniere, recall the battle to get the Coronation onto the television screen, and how they persuaded the powers that be that the 大象传媒鈥檚 television cameras would be both safe and respectful.
Peter Dimmock had overseen the televising of the 1948 London Olympics and was now in charge of broadcasting the ceremony from Westminster Abbey. As he remembered, this included much persuasion, as well as some slightly disingenuous technical demonstrations, before the Earl Marshal, the Duke of Norfolk, finally conceded. Once permission was given, however, Dimmock, with the Earl Marshal鈥檚 assistance, set about choreographing the Coronation for the television age.
The 大象传媒鈥檚 Head of Religious Broadcasting in 1953 was the Rev. Francis House. His reminiscences take in both the original arguments against televising the ceremony, and the remarkable impact of the broadcast on parts of its audience.
As Head of Radio and Television Outside Broadcasting, Seymour Joly de Lotbiniere (鈥楲obby鈥�) was in the position of most responsibility. Now a 大象传媒 veteran (appointed in 1935), a pioneer in outside broadcasting and key figure in the development of sports commentary - and at 6鈥�8鈥� taller even than Reith himself - de Lotbiniere felt the anxiety of the day as well as the excitement and was a witness to the huge public anticipation of this unprecedented televisual event.
It is estimated that almost 20 million people, 56 per cent of the British population, watched the Coronation live on television - 8 million in their own homes, 10 million in other people鈥檚 homes, and 1.5 million at public screenings - with a further 11.7 million listening on the radio. Subsequent royal events would have bigger audiences (28 million for the wedding of Charles and Diana in 1981; 26 million across multiple channels for the wedding of William and Kate in 2011), but none would have the emotional power of that first televised royal event, experienced and enjoyed by audiences across the nation.
Broadcasting to the World - And Beyond
If the Coronation showed how a television broadcast could unite a nation, in the following decade two broadcasting events demonstrated how television could unite the world.
, produced by the 大象传媒 and broadcast on 25 June 1967, is perhaps largely forgotten today. But it was a world first, using satellite technology to present a continuous two-hour live television event transmitted to twenty-four countries and featuring broadcast contributions from fourteen of them. The UK鈥檚 contribution featured the first broadcast of the Beatles鈥� 鈥楢ll You Need Is Love鈥�, and the programme was watched by over 23 million people in the UK and 170 million worldwide. Meryl O鈥橩eeffe was one of the three presenters for the 大象传媒, introducing and where necessary describing the range of international contributions. It was a night when, in her words 鈥� borrowing from Shakespeare 鈥� the 大象传媒 for the first time 鈥榩ut a girdle around the Earth鈥�.
The Apollo 11 moon landing on 20 July 1969 was a world first of a different order again. Here, the 大象传媒 brought pictures from the moon into the home via an international satellite relay watched by up to 22 million in the UK and an unprecedented 650 million worldwide. James Burke was the presenter of the 大象传媒 weekly science programme Tomorrow鈥檚 World, and hosted the all-night 大象传媒 One coverage of the moon landing 鈥� itself a first for British television. In the 大象传媒 Oral History Collection he remembers the anticipation, the tension and the excitement of that night when the world held its breath and watched Neil Armstrong take his first steps on the surface of the moon.
The 'Global Jukebox': Live Aid
National broadcast events could also bring different groups of people together for a purpose. For a generation too young to remember the moon landing, on 13 July 1985 gave younger 大象传媒 audiences a shared experience of their own. A day-long fund-raising music concert, alternating between Wembley Stadium in London and John F. Kennedy Stadium in Philadelphia, and featuring a remarkable line-up of classic acts and 80s bands, Live Aid had itself been originally inspired by Michael Buerk鈥檚 award-winning 大象传媒 news report from famine-devastated Ethiopia. Johnny Beerling, who had just been appointed Controller of 大象传媒 Radio 1, remembers the administrative as well as the technical challenge that Live Aid presented.
The concert, broadcast live over 16 hours on a blistering hot Saturday was watched by a worldwide audience of over 1.5 billion and ultimately raised some 拢150 million.
Isles of Wonder: the 2012 London Olympics
It is perhaps through sport, however, that the nation comes together most memorably. The 1948 鈥楢usterity鈥� Olympics marked the post-war 大象传媒鈥檚 commitment to world sport. The 1966 World Cup 鈥� and, thirty years later, Euro96 鈥� saw half the nation tune in to watch England vs Germany. In 2012, however, the 大象传媒 went a stage further, bringing every element of the Corporation into its coverage of the third London Olympic Games. 26 million viewers in the UK and 900 million worldwide watched the opening ceremony, 鈥業sles of Wonder鈥� on 27 July; millions tuned in to the British medal-winning triumphs of 鈥楽uper Saturday鈥�, 4 August; and over 90 percent of the British population tuned in at some point during the three weeks of the Games.
Roger Mosey was the 大象传媒鈥檚 Director for the 2012 London Olympic Games, and keenly aware both of the precedent of 1948 and the wealth of broadcasting opportunities now available to the 大象传媒. He recognised that the 2012 London Olympics was an opportunity for the Corporation not just to cover sport, but to present the nation with a Cultural Olympiad, to stream Olympic-themed content across every element of 大象传媒 output, and to use the procession of the Olympic Flame around the UK as a continuity thread connecting the 大象传媒鈥檚 regional and national coverage, culminating in the stunning opening ceremony directed by Danny Boyle 鈥� as he recalls, something that was not always plain sailing, either artistically or financially.
Above all, perhaps, as Amanda Farnsworth, in charge of digital delivery for the Olympics, recalls, the 2012 London Olympics showed how the 大象传媒, working in association with other broadcasting platforms, could provide a depth, range and quality of audience entertainment that was truly unprecedented.
The 大象传媒鈥檚 coverage of great events has over the past hundred years moved on significantly from Reith鈥檚 singular vision of making the nation 鈥榓s one鈥�. But it remains, as in his vision, public service at its best.
Further reading
- J.C.W. Reith, Broadcast Over Britain (1924)
- Joe Moran, Armchair Nation: An Intimate History of Britain in Front of the TV (2013)