大象传媒

One small step for man, one giant leap for 大象传媒 Television

Celebrating 50 years since man set foot on the moon, how did the 大象传媒 cover "the greatest media event of all time"?

Image: Off-screen picture of American astronaut Neil Armstrong (Flight Commander) walking on the surface of the moon, taken during a live transmission on 大象传媒 One, Monday 21st July 1969.

John Escolme

John Escolme

大象传媒 History Manager

July 21 at 02:56:15 UTC - the precise moment when Neil Armstrong became the first man to step onto the lunar surface. It was an extraordinary achievement, was hailed by some as one of the greatest moments in science, and was hugely envied by Soviet competitors. Certainly it proved to be a great leap forward in covering live events for the 大象传媒.

A mammoth 27 hours of coverage over ten days had the UK gripped. 50 years on, 大象传媒 History Manager John Escolme revisits the historic broadcasts with James Burke, one of the main presenters during the mission, and dips into hitherto un-released interviews from the 大象传媒 Oral History Collection, to re-examine what that extraordinary coverage meant for the 大象传媒, its audience, and science.

Radio Times cover showing the Apollo 11 rocket blasting off from Cape Kennedy. The caption says 'follow this week's historic adventure on 大象传媒 TV and Radio'
Radio Times, Target Moon Special, July 12-18 1969.

All in the planning

Planning 27 hours of 大象传媒 TV coverage is no small undertaking in any era, but looking back to the late 1960s, with the technology available then, it seems amazing it ever happened at all.

By summer 1969, only 大象传媒 Two had progressed to broadcasting in colour, the other two UK TV channels laboured on in lower definition black and white.

Live TV by satellite had been achieved by 1962, and the European Broadcasting Union and 大象传媒 had successfully linked every continent by satellite by 1967, but the technology was expensive to use, and its capacity still very limited.

However, the constraints didn鈥檛 stop the 大象传媒 stepping up to the challenge. It decided it would broadcast the Apollo mission in its entirety.

For good measure, the Corporation also added the broadcast of the mission to the world beyond America, to its list of responsibilities.

The 大象传媒 also electronically converted the American standard pictures that reached earth via Houston, using equipment of its own design, and sent them around the world in partnership with the European Broadcasting Union.

Once it understood the enormity of the task, and had defined its commitments, some specific, almost comical problems started to arise.

Broadcasting the Apollo 11 mission almost never happened, thanks to a baseball game scheduled to be broadcast to Puerto Rico at the same time.

Sir Richard Francis Head of Special projects for the 大象传媒 in the late 60s, and stationed in the U.S. at the time of the Apollo missions, explained this extraordinary situation to Frank Gillard in his 1986 interview for the 大象传媒 Oral History Collection.

Interview with Sir Richard Francis, 1986. From the 大象传媒 Oral History Collection.

James Burke for the hot-seat

Once these obstacles were out of the way, it was time to get the 大象传媒 TV on-screen team together for the Apollo 11 mission.

Who would front such an important broadcast?

Since 1966 James Burke had presented and reported for the 大象传媒's Science and Features Department, and had made his mark fronting the flagship science magazine programme Tomorrow's World.

His writing on popular science, and his highly regarded book of the Tomorrow's World series was an instant success, and to 大象传媒 managers, these credits made him the perfect fit to present the Apollo mission programmes.

However, before the broadcast, Burke knew practically nothing about space flight, and shuddered at the thought of presenting hours of continuous television whilst attempting to sound knowledgeable.

Interview with James Burke, 2019. From the 大象传媒 Oral History Collection.
The most historic journey in the history of Man, perhaps
鈥 Cliff Michelmore, 16 July 1969

Increasing sophistication

By 1969, production techniques had come a long way since 大象传媒 TV first 鈥榯elevised the moon鈥 in 1949.

From the studios at Alexandra Palace, wobbly images of the moon had then been reproduced using a series of mirrors, and broadcast to a not so impressed audience.

A 大象传媒 camera pointing down a complicated series of lenses and mirrors.
The 鈥榦ptical arrangement鈥 used for televising the moon from Alexandra Palace on September 5th 1949. The moon shone through the open window (right) onto a coelostat mirror (immediately behind the television camera) from which it was reflected into the fixed mirror (centre back), and then into the parabolic mirror of the reflector telescope (in the right hand corner of photograph). From there it was reflected into a small mirror at 45 degrees which directed the image into the television camera. The Moon, Monday 5 September, 1949, 21.45, 大象传媒 Television Service.

Widespread public interest in space only came when TV could genuinely follow a mission in outer space, a fascination that peaked with Apollo 11 鈥 the great moon-walk moment.

Longer and longer sequences of programmes covering each Apollo mission became ever more sophisticated.

The broadcasts transferred from the very cramped two studio set up at Alexandra Palace to the colour equipped studio 7 at Lime Grove.

Some programmes came from Television Centre, making the Apollo 11 programmes a much more glossy (and watchable) affair.

For Apollo 11, 大象传媒 One was to stay on air continuously for 11 hours from 23.30 (July 20) until 10.30 (July 21). This in itself was a landmark for the 大象传媒 - being its first all-night broadcast.

大象传媒 Two would broadcast parts of the mission in colour, another innovation for a European broadcaster.

The ever popular Cliff Michelmore would anchor all the main broadcasts, leaving Burke and Patrick Moore to analyse the technical aspects and concentrate on the real science of the mission. Moore had a seemingly endless stream of maps of the moon鈥檚 surface at the ready, and swept into excited and energetic detail at a moment鈥檚 notice.

Burke鈥檚 vast amount of research into space flight paid off, and he was able to fill long gaps in the lunar action with informed comment. However for him, knowing how much of this to reveal was critical.

Interview with James Burke, 2019. From the 大象传媒 Oral History Collection. Image: James Burke, Cliff Michelmore and Patrick Moore reporting from the Apollo Space Studio at 大象传媒 Television Centre.
Bridging the gap between two worlds was an awesome achievement
鈥 Patrick Moore, 1999

A horserace with satellites

Keeping such long hours of television on air, required highly detailed logistics. Yet with only two months from broadcasting the previous mission, Apollo 10, an altogether more modest affair, there was very little time to get coverage of the most historic mission fit for continuous TV.

Executive Producer Dick Francis was the mastermind behind the Apollo transmissions for the 大象传媒 - a man Burke recalls as 鈥榦ne of the best and most professional people I鈥檝e ever worked with鈥.

It was Francis鈥 job to organise studios, crews and access to satellites.

Interview with James Burke, 2019. From the 大象传媒 Oral History Collection
The greatest media event of all time
鈥 James Burke, "Network First: Apollo, When the World Held Its Breath". Yorkshire Television, 1994

One chance to get it right

With many hours of Apollo coverage already under their belts, the presenting and production team were ready to broadcast 'the moment' 鈥 Neil Armstrong鈥檚 famous lunar walk

On the day of the walk, 大象传媒 One and Two broadcast two programmes.

The first was at . 

The other, two hours later, covered the landing of the Eagle module, and lunar walk.

In the Lime Grove studios the presenters sat at a long desk with physical models of the Earth and moon to point at, behind them was a large image of the Saturn V rocket that had carried the Apollo module into space.

Virtual reality backdrops and 3D interpretations of statistics were but a dream in 1969.

However, electronic television captions had just been made possible, as Richard Francis recalls.

Interview with Sir Richard Francis, 1986. From the 大象传媒 Oral History Collection. Image: A first generation electronically generated caption.

Knowledge and expertise from covering previous missions proved invaluable, now the broadcast from the moon鈥檚 surface had to be flawless.

The excitement was palpable, but for James Burke and all those in the studio, there was no awareness that history was being made. Broadcasting that moment was something you just had to get on with.

Interview with James Burke, 2019. From the 大象传媒 Oral History Collection. Image: A young James Burke in 1969.
Are they going to have sufficient fuel to land on the moon, or are they going to have to abort very close to the lunar surface?
鈥 Gene Kranz, Flight Director, lunar landing, Apollo 11

Just 17 seconds left

The journey to the moon was straightforward enough, but nearing touchdown there was a clear and obvious problem for the Apollo 11 crew. Fuel was running short, very short.

As much as James Burke would have liked to have explained to viewers the grave situation in detail as it unfolded live, he and his fellow presenters held back, but why?

Interview with James Burke, 2019. From the 大象传媒 Oral History Collection.

Despite everything, touchdown was a success. The rest is history.

The Moon, 大象传媒 FOUR, 27 Feb 2006, 21:11. Narrator: Sean Pertwee.
When Neil Armstrong stepped onto the moon's surface, the whole 大象传媒 control room with the canteen ladies and security guards standing beside the vision control desk, exploded into cheering and clapping
鈥 John Godson, 大象传媒 Gallery Director, 21st July 1969

A sigh of relief

The moon walk had been a success, and the 大象传媒 TV broadcasting team had pulled it off.

Hours of broadcasting across two channels, had stretched 大象传媒 resources, and had broken down many of the established working practices in TV at the time.

Press coverage was positive and because the on-air team had answered questions from the public on air throughout the mission, a positive connection between audience and the 大象传媒 had been firmly established.

A TV production gallery - a mostly male crew watch a large bank of black and white TV screens.
Typical 大象传媒 TV production gallery from the late 1960s.

Legacy

What was the effect of the Apollo missions? Was there a lasting legacy for science, or broadcasting?

Following Apollo 11, James Burke suggested that no real science had come out of the landing, and that the missions were really a show for the media.

Fifty years on, does he still take that view?

Interview with James Burke, 2018. From the 大象传媒 Oral History Collection. Image: James Burke and Patrick Moore inspect a model of the moon on set in the Apollo Space Studio.

With 16 million UK viewers at its peak, Apollo 11 was a significant media moment.

For the 大象传媒, it established rules and conventions around continuous broadcasting, made highly technical information digestible for anyone watching at home, and brought disparate teams together from all over the Corporation for common cause.

What the missions did for science remains open for debate.

Share your memories

Do you recall watching the Apollo 11 moon landings 50 years ago? What were your first impressions, and did you feel something great had been achieved? How many hours of 大象传媒 coverage did you watch, and did you take part by sending in a question?

Do please let us know more about the role of the 大象传媒 in your life - and share with us some of your memories, good and bad.

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Your Memories

I remember this moment in history vividly. I was 10 years old. My family and I had gathered around our lone black and white television set to watch the historic moment. A few minutes before the actual landing our TV stopped working! My father briefly attempted to revive it with no success so we galloped to our neighbour's house and explained our dilemma. We ended up watching the moment with them in their home. Had they not been at home, my entire family and I would have most likely been left out of this historic event. I will never forget it and have relayed the story to my children many times. The moon landing is not just part of American - and world - history, it's also very much a part of our family history. On 20 July 1969, Neil Armstrong became the first man to walk on the moon.

- KERYN PAUL, OMAHA, NEBRASKA, USA

We watched the moon landing on a 1968 Bush TV, which was fairly newly bought so we could receive 大象传媒2. At age 11, I had no real appreciation of just how risky and political the moon landing really was. My mum went to bed, but dad shouted up "500 feet to go" and she came down to see the final landing. There was a debate about whether the astronauts would do the walk right away or sleep first. So we went to bed at about 0100 or 0200. In the morning, we discovered they had just got on with it. My grandmother lived with us and I remember thinking how much change she had seen since her birth in the 1890s. A few days later our class teacher ran a session on the landing. It was the final week of my final year at primary school and so this was just about the last topic we covered. A few months later a pop record came out, Space Oddity by an unknown singer - David Bowie.

- JACK KIRK, DONCASTER, UK

I clearly remember watching the moon landings when I was five years old in Kuwait. We could not afford a television at the time so we squeezed into a neighbour's apartment with about six other families to watch it. It was the first time I can remember watching TV and the broadcast quality was grainy black and white. I didn't really understand it at the time watching these people bouncing around like balloons on the TV. However, I did sense that it was a moment of great importance. Everybody, including my parents and all our neighbours, were all watching it in a deep concentrated silence. I had never seen them all remain so quiet for so long - a record five minutes or so! It sparked a real spirit of innovation in us, because afterwards my parents said to me that if I study hard I can land on the moon or achieve anything I want. You could say it had a lasting impact, as I went on to become a fully qualified mechanical engineer.

- ANIL MATTHEW, DUBAI, UNITED ARAB EMIRATES

I was nine years old and I watched the landings with my dad in Ireland. We were living in Dublin at the time. For me as a nine-year-old and my dad, who was 30 years older than me, it was an equally important event. Right throughout the landing, I could not ignore this sense of being alive at this moment in time to be able to witness the single biggest achievement in the history of the human race. It was even more miraculous, considering the level of technology they had at their disposal at the time. Years later I even wrote songs about it, and I still enjoy recounting the feeling to people who weren't around or old enough at the time. The only thing that could beat that would be witnessing the first Mars walk. I will consider myself very lucky if my life spans those two landmark events.

- KEVIN SOLAN, RENNES, FRANCE

I was nine years old at the time. My family and I sat glued to our black and white set watching every movement of the spaceship and lunar module. The pictures to us were amazing and everything that happened was just so exciting. We couldn't believe what was happening. So as not to miss a single second my mum, instead of cooking meals, made what seemed to be millions of sandwiches and we lived on them for the duration of the event. I watched a moon landing programme with my 14-year-old daughter recently and she was just as mesmerised as I was all those years ago. When we watched the landings in 1969 I vowed then that I would one day go to Kennedy Space Centre and watch a rocket lift off. Thirty seven years later, we watched a space shuttle launch. Still just as exciting, still just as amazing.

- JUDI MURFITT, HULL, UK

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