大象传媒

Image: The Oxford University crew at Chiswick with the 大象传媒 outside broadcast cameras on 3rd April 1938, the first year it was televised.

The return of the Boat Race to the 大象传媒 in 2010 continued an association that dates back to 1927. Now available on all platforms, the first broadcast race of 2 April 1927 was an event which the Radio Times trailed as "one of the biggest treats that the 大象传媒 has provided yet".

The technical challenge of providing a running commentary over the length of the four and a quarter mile course was considerable. The commentators - Mr Nickalls and Mr Squire - described the race to listeners from a launch which followed the Oxford and Cambridge crews. An aerial on the launch relayed the signal to two receiving stations in Barnes, from where it was sent by landline to Savoy Hill for broadcast. Care was taken to evoke the atmosphere along the banks of the Thames, as well as to describe the race, which was won by Cambridge.

The Boat Race was first televised in 1938 but cameras only covered the finish line and the boat house. Viewers had to be content with John Snagge's commentary - on radio and television - and a chart showing the progress of the race. The 大象传媒's 2010 coverage used 25 cameras on land, 9 on the water, and one in the air. In 2024, 31 cameras were used, along with drones and multiple microphone points.