大象传媒

The innovation of the internet was championed internally by Director-General John Birt, who saw how it could transform 大象传媒's global media role, and mobilised R&D and managerial expertise to make it happen. There were initial problems that publication of web pages did not sit within the 大象传媒 Charter, but this obstacle was overcome, and on 15 December 1997, the 大象传媒 website was officially launched.

Online milestones quickly followed: that Christmas Day, the Queen's Christmas Speech was shown live online for the first time. Burgeoning sites for sport, weather and children's content quickly followed, the latter transforming a generation's use of media.

By 2005, 大象传媒's online service was reaching almost 12 million users a month. Then in December 2007, 大象传媒 iPlayer launched, growing into a market-leading service used by the vast majority of the UK population. In 2012 大象传媒 Online delivered the first comprehensively digital Olympic Games. In May 2021, monthly reach for 大象传媒 Online was 81% of 16+ adults in the UK (43.2m), whilst average weekly reach was 61% (32.5m). 大象传媒 Online had some record traffic levels in 2020, largely driven by News and Covid spikes, and regularly reached over 100 million unique browsers a week.