大象传媒

First episode of 大象传媒 Breakfast Time

17 January 1983

17 January 1983 at 06:30, and television history was made – Breakfast Time, Europe's first regular morning television service was launched. Presenters Frank Bough and Selina Scott combined news and sport with astrology from Russell Grant, keep fit segments from the Green Goddess Diana Moran, and cookery from Michael Smith and Glynn Christian.

The opening of the first edition of Breakfast Time, 17 January 1983

The programme was an easy going and relaxed affair, and came as a surprise to its commercial rival TV-AM which launched a few weeks later. Critics instinctively thought that the 大象传媒 offering would be a heavy-weight news programme, the TV equivalent of Radio 4's Today programme. However, with red leather sofas, and jugs of coffee and orange juice casually mingled around the living room style set, the effect was homey yet stylish, with a sprinkling of news.

After the programme the 大象传媒 received thousands of calls from well-wishers expressing how much they had enjoyed the first edition.

Today Breakfast is a news-based programme, presented from Salford by Naga Munchetty and Charlie Stayt amongst others.

大象传媒 World Service producer Margaret Percy went behind the scenes of Breakfast Time in the last few minutes before the programme went on air, for the programme Outlook.

January anniversaries

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