Image: John Masters, Compere of Housewives' Choice, in 1951
The music request programme Housewives' Choice started on 4 March 1946. It was part of a new post-war schedule for the Light Programme, and was intended for women left at home while their men were at work, although the presenters were invariably male. The first week was introduced by Robert MacDermot. Other presenters over the years included Gilbert Harding, Eamonn Andrews, Edmundo Ros, Sam Costa and George Elrick. At its height Housewives' Choice received 3000 requests a week.
The signature tune - 'In Party Mood' - written by Jack Strachey - became synonymous with the Light Programme, not least because it was heard on six mornings a week. The presenter George Elrick was caught singing along on an open mic, a musical ad lib which proved so popular with listeners that it became a regular part of Elrick's presenting, inspiring him to add lyrics such as "I'll see you all again tomorrow morning".
Housewives' Choice ended in 1967 with the Light Programme, replaced by Family Choice on the new Radio 2, a reflection of the changing audience. However, Housewives' Choice remains an iconic Light Programme show and the theme tune still signifies an old-fashioned domestic optimism.
March anniversaries
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大象传媒 Producer Guidelines published
1 March 1989 -
Truly Madly Deeply
1 March 1992 -
Launch of 大象传媒 Four
2 March 2002 -
Housewives' Choice
4 March 1946 -
Round the Horne
7 March 1965 -
Pennies From Heaven
7 March 1978 -
The Hitch-Hiker's Guide to the Galaxy
8 March 1978 -
French and Saunders
9 March 1987 -
The Frost Report
10 March 1966 -
World Service Television News
11 March 1991 -
First broadcast by the 大象传媒 Dance Orchestra
12 March 1928 -
Launch of the Latin American Service
14 March 1938 -
I鈥檇 Do Anything
15 March 2008 -
This Life
18 March 1996 -
First televised Budget speech
20 March 1990 -
Up Pompeii
23 March 1970 -
Letter From America
24 March 1946 -
Newswipe with Charlie Brooker
25 March 2009 -
The return of Doctor Who
26 March 2005 -
Grand National televised
26 March 1960 -
Troubleshooter
27 March 1990 -
Opening of new Crystal Palace transmitter
28 March 1956 -
Going for a Song
31 March 1965 -
Teletubbies begins
31 March 1997