´óÏó´«Ã½

'Killing vegans' response from Waitrose magazine editor

  • Published
Food writer William SitwellImage source, Getty Images
Image caption,

Food writer William Sitwell later apologised for his email

The editor of Waitrose Food magazine certainly didn't mince his words when he was sent an idea aimed at vegans.

Freelance journalist Selene Nelson emailed William Sitwell a series of features on plant-based recipes, but he replied: "How about a series on killing vegans, one by one?"

He expanded: "Ways to trap them?" How to interrogate them properly? Expose their hypocrisy? Force-feed them meat? Make them eat and drink red wine?"

Waitrose said he "has gone too far".

This Twitter post cannot be displayed in your browser. Please enable Javascript or try a different browser.
The ´óÏó´«Ã½ is not responsible for the content of external sites.
Skip twitter post by Nick Chowdrey

Allow Twitter content?

This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read and before accepting. To view this content choose ‘accept and continue’.

The ´óÏó´«Ã½ is not responsible for the content of external sites.
End of twitter post by Nick Chowdrey

The supermarket issued a statement after Sitwell's comments to food writer Nelson were reported on BuzzFeed News.

"Even though this was a private email William's gone too far and his words are extremely inappropriate, insensitive and absolutely do not represent our views," the statement said.

Sitwell, well-known as one of the critics regularly invited in to taste the contestants' creations on TV cookery show Masterchef, later issued his own apology, stating: "I love and respect people of all appetites, be they vegan, vegetarian or meat eaters - which I show week in week out through my writing, editing and broadcasting.

"I apologise profusely to anyone who has been offended or upset by this."