大象传媒
pioneers new way of working with roster agencies
For
this autumn's major 大象传媒 Digital campaign, including the launch of
the new digital terrestrial television service Freeview, the 大象传媒
is pioneering a new way to work with its roster agencies to get
the best out of cross-fertilisation between the agency teams.
DFGW
will lead on the 大象传媒 Digital campaign for launch, with AMV providing
some strategic and creative development work. 大象传媒 Broadcast will
handle production.
All
the roster agencies will integrate the Digital campaign with their
work: AMV on 大象传媒 News and 大象传媒 TWO; DFGW on C大象传媒 and CBeebies; and
Fallons on 大象传媒 Choice and the launch strategy for 大象传媒 THREE.
AMV's
direct marketing agency Proximity will support the below-the-line
work on 大象传媒 Digital.
Andy
Duncan, Director of Marketing & Communications, 大象传媒, explains:
"With this new model we can maximise synergy in strategy and
creative development. I believe this collaborative way of working
is a major step forward in our creative work with our agencies."
Notes
to Editors
大象传媒
and Crown Castle name "Freeview"
大象传媒
and Crown Castle to champion digital for everyone
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