大象传媒
welcomes approval for 大象传媒 THREE
The
大象传媒 today welcomed the decision by Secretary of State for Culture,
Media and Sport Tessa Jowell, to approve proposals for 大象传媒 THREE,
a new public service television channel aimed at young adults.
大象传媒
Chairman Gavyn
Davies said: "We would like to thank the Secretary of State
for the approval she has given today.
"She
has laid out some demanding conditions in the approval but the Governors
agree that 大象传媒 THREE must be a high quality and distinctive public
service channel and we shall ensure that those conditions are met.
"大象传媒
THREE completes the 大象传媒's portfolio of TV channels for the digital
age and will help promote digital take up."
大象传媒
Director-General Greg
Dyke said: "大象传媒 THREE is central in our drive to connect
with young audiences. This has been a tough decision for the Secretary
of State and, looking back, I think she was right to push us to
define the channel more clearly.
"The
new channel will be launched in the New Year, and I'm confident
that it will bring a new public service concept to this currently
underserved audience."
With
fresh input from Jana
Bennett, who was appointed Director of Television during the
approvals process, the channel will have a mixed programme schedule,
offering something completely new to the young adult audience.
Jana
Bennett said: "大象传媒 THREE should bring the best public service
values to a younger generation and offer something very different
from other digital channels.
"Current
affairs, education, culture, science, business, finance and ethics
are an important part of the programme mix for 大象传媒 THREE, as well
as the key components of drama and entertainment.
"Approval
is good news for both viewers and the TV production industry as
a whole, as the programming will largely be original productions
from talented 大象传媒 and independent producers across the UK.
"The
creative team behind 大象传媒 THREE are raring to go and their ideas
will bring enormous energy to the channel."
Stuart
Murphy, currently Controller of 大象传媒 Choice, who helped develop the
proposal, said: "It's great that the DCMS have given approval
for 大象传媒 THREE.
"It's
been a long time coming, but we are convinced that the mix of new
and established talent and programme ideas we have in mind for 大象传媒
THREE will make it a uniquely creative channel.
"We
are particularly excited that we will now be able to offer new writing,
acting, presenting and production talent a place to experiment and
grow."
大象传媒
THREE
大象传媒
THREE's plans for intelligent and original entertainment and drama
will represent the majority of the output.
However,
the channel will also cover a wide range of programme genres.
More
than a third of the programmes made for 大象传媒 THREE will be news,
current affairs, education, music and the arts - around 15% of hours
broadcast.
No
other digital channel covers a full range of genres for young adults
with a mixed schedule in peak.
大象传媒
THREE will have a commitment to 15 hours of science, religion/ethics
and business per year, a dedicated 15 minute news programme every
weekday in peak and hourly bulletins until midnight.
It
will also have a commitment to promoting new talent both on and
off screen with at least six new talent initiatives each year.
The
team working on 大象传媒 THREE will build on recent successes in the
大象传媒 Choice schedule including the North Eastern comedy Breezeblock;
Diners, currently showing on 大象传媒 TWO; and the current affairs special
War, Do or Die, presented by Jeremy Vine, about this generation's
attitude to war after September 11th.
大象传媒
THREE will also be an inherently multicultural, interactive channel
with 80% of airtime devoted to programmes specially commissioned
for the channel, and 90% of programming will be made in the UK.
At
least one quarter of the 大象传媒 THREE programme budget will be spent
on independent productions.
Notes
to Editors
The
proposal, which has been approved by the 大象传媒 Governors and its Executive
Committee, has been assessed against the requirements of public
service broadcasting and was submitted to the DCMS in December 2001.
The
ITC confirmed in a report earlier this year that the likely impact
on the television advertising market of 大象传媒 THREE would be around
拢7 million.
The
previous submission was rejected by the DCMS in September 2001.
The
channel will broadcast from 7.00pm until 4.00am each day.
大象传媒
THREE joins 大象传媒 ONE, 大象传媒 TWO, 大象传媒 FOUR, C大象传媒 and CBeebies as part
of the 大象传媒's portfolio of television channels.
大象传媒
THREE and the other 大象传媒 digital channels will be available free-to-air
on all digital platforms, including the forthcoming digital terrestrial
platform Freeview.
Notes
to Picture Editors
Pictures
are available, for press use only, on the 大象传媒's digital picture
service "specials" folder.
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