大象传媒
unveils new logo for 大象传媒 THREE
大象传媒
THREE, the newly approved digital channel due to launch early next
year, has today revealed its logo.
Developed
by Matt Penney, Designer, Lambie-Nairn, the logo will fulfil a variety
of roles on and off air as well as on the website, in interactive
television and on all written materials.
It
is the first part of the 大象传媒 THREE brand identity to be revealed.
Stuart
Murphy, Controller, 大象传媒 Choice says:
"The creatives at Lambie-Nairn have done a really good job.
Hopefully viewers are starting to get a sense that 大象传媒 THREE is
going to inhabit a completely separate space in the multi channel
world 聳 one which is about being multi-culturally British,
about nurturing new talent and about encouraging and guiding creative
risk."
Charlotte
Castle, Creative Director, Lambie-Nairn says:
"The logotype is one element of the 大象传媒 THREE brand identity,
and the slanted three gives our designers the potential to develop
in three dimensions.
"We
are very excited about developing this and revealing the rest of
the brand identity nearer to launch."
The
logo is free standing at all times apart from on screen and when
it sits alongside the other channels in the portfolio.
大象传媒
THREE is a digital channel aimed at young adults, with a rich mixed
contemporary
schedule.
It
will bring the best in new entertainment, comedy, contemporary drama
and music to this young adult audience.
Enshrined
in its multi-genre, public service remit is a strong commitment
to Factual, News, Current Affairs, Science, Business and Ethics.
大象传媒
THREE will be an inherently multicultural, interactive channel with
80% of programmes specially commissioned for the channel, and 90%
of programming will be made in the UK.
At
least, one quarter of the 大象传媒 THREE programme budget will be spent
on independent productions.
Notes to Editors
The proposals
for 大象传媒 THREE were approved by the DCMS on 17 September 2002.
The channel will broadcast from 7.00pm. until 4.00am each day.
大象传媒 THREE joins 大象传媒 ONE, 大象传媒 TWO, 大象传媒 FOUR, C大象传媒 and CBeebies as
part of the 大象传媒's portfolio of television channels.
大象传媒 THREE and the other 大象传媒 digital channels will be available free-to-air
on all digital platforms, including the forthcoming digital terrestrial
platform Freeview.
Lambie-Nairn specialises in developing creative and innovative pan-media
branding solutions throughout the broadcast and telecommunications
market.
Pictures are available, for press use only, on the 大象传媒's digital
picture service "specials" folder
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