Digital
viewers raise 拢668,000 for Children in Need
This
year, digital viewers of 大象传媒 Children in Need "pressed Pudsey"
and donated 拢668,000 to the children's charity.
The
interactive donation service, available to digital satellite viewers,
meant people could press the Pudsey donate icon to pledge money
to 大象传媒 Children in Need from the comfort of their arm chairs.
Last
year digital viewers donated 拢479,130 through pressing red
but this year pressing Pudsey proved important to the donation function
by encouraging over 38,000 viewers to donate through their TVs.
Generous
viewers donated during Bargain Hunt, Ready Steady Cook and the 大象传媒's
Children in Need appeal show on Friday 15 November, and pledged
money for amounts between 拢5 and 拢1,000.
Internet
donations via the
and
websites attracted 拢391,381 compared to 拢310,089 pledged
via the 大象传媒i website in 2001.
Ashley
Highfield, Director 大象传媒 New Media and Technology, said: "The
total amount raised this year via digital donations is fantastic,
a generous increase in last year's digital TV donations.
"It
shows that more people are pressing red and we would like to say
a big thank everyone who donated money to 大象传媒 Children in Need this
year."
Notes
to Editors
In
the early hours of Saturday 16 November, 拢13,501,375 had been
raised for 大象传媒 Children in Need. This total is over 拢600,000
more than last year. See
separate release
Digital
Cable viewers were able to press to RED and have access to pages
of content about 大象传媒's Children in Need.
Freeview
viewers had access to a special 大象传媒 Children in Need section of
digital text during the appeal show on Friday 15 November.
The
service provided all the latest news stories from the charity as
well as details of how to donate.
Press
Pudsey to donate through your TV (13.11.02)
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