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24 September 2014
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08.05.03

RADIO CAMBRIDGESHIRE


30,000 new listeners tune to 大象传媒 Radio Cambridgeshire


Independent figures released today (Thursday 8 May 2003) reveal that 大象传媒 Radio Cambridgeshire is rapidly increasing in popularity with listeners in the county.


The latest RAJAR (Radio Joint Audience Research) figures show that on average 148,000 people tune in each week - that's almost a quarter of all adults in the county and 30,000 more listeners than a year ago.


The station also increased its share of all radio listening in the area to 12.2%, up from 9.8% a year ago.


At the same time, listeners tuned in for longer, listening for an average of ten and half hours a week compared to nine and half hours a year ago.


大象传媒 Radio Cambridgeshire Editor David Martin says: "The figures show what a huge appetite there is in Cambridgeshire for local news, local sport and local programmes.


"The station has changed enormously in the last couple of years and it's great that listeners really like what they are hearing.


"I'm particularly delighted at the success of our Peterborough and The Fens breakfast show, which has seen thousands of new listeners tuning in over the past year."


Andy Griffee, 大象传媒 Controller, English Regions, has congratulated 大象传媒 Radio Cambridgeshire and says: "Today's RAJAR results again show that 大象传媒 local radio is doing a great job of connecting with the audiences we serve.


"大象传媒 local radio reaches millions and is a lifeline to many.


"I would like to thank the extraordinary people who work so hard to produce the exceptional, quality service we offer for another great showing."


Notes to Editors


The survey, carried out by RAJAR (Radio Joint Audience Research) covers the first quarter of 2003.


Record share for 大象传媒 Radio


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