 |
Record
share for 大象传媒 Radio
*
大象传媒 share stands at 53.5%
*
Record reach for Radio 4
*
大象传媒 Local and National Radio record reach over 11 million
*
大象传媒 World Service shows 1.4 million listeners
大象传媒
Radio has a record share of 53.5% of radio listening compared with
Commercial Radio's 44.5% according to figures released by RAJAR
(Radio Joint Audience Research) today (Thursday 8 May 2003).
The
figures - which cover the period 6 January to 3 March 2003 - also
show the 大象传媒 to have a reach of 33.27 million, adding over half
a million listeners on last quarter and over 400,000 year on year.
Commercial
Radio has a reach of 32.11million.
This
quarter is the first to report official UK figures for the 大象传媒
World Service which recorded 1.4 million listeners tuning in
for its unique provision of international news and analysis.
The
大象传媒 Asian Network was also added to the survey across the
UK to monitor listeners outside of its traditional TSA (total service
area) and it recorded a reach of 433,000 as compared with its analogue
TSA measurement of 150,000.
Jenny
Abramsky, the 大象传媒's Director of Radio & Music, said: "Today's
figures show that the whole industry goes from strength to strength
with more people listening to radio.
"I'm
particularly pleased with the first national figures for the 大象传媒
Asian Network.
"These
figures and those of other newly recorded services show how significant
listening through television and the internet has become, as RAJAR
has been revealing for some time."
The quarter included significant schedule changes on some of the
national networks.
Nicky
Campbell and Victoria Derbyshire took over Breakfast on Radio
Five Live and showed an increase in the audience (up a quarter of
a million on the year, 50,000 on the quarter).
On
Radio 2 Jeremy Vine held the audience steady in the slot
previously held by Sir Jimmy Young.
On
Radio 1 the newly launched Chart Show hosted by Wes Butters
saw its audience grow by over 100,000 listeners to 2.7 million,
an increase of 2.6% in terms of share.
Of
the 大象传媒's national networks Radio 4 has an outstanding quarter
with a record reach of over 10 million (10.03) compared with 9.95
last year and 9.80 last quarter.
The
station has a share of 11.8%, up on the year and quarter.
The
network posted increases across the schedule with The Archers
and Woman's Hour both reporting record reach figures, 4.93
million and 2.86 million respectively.
The
weekday slots between 8.00 and 10.00pm perform particularly well.
大象传媒
Local and National services also had outstanding figures with
a record reach of 11.1 million and a share of 11.5%, up on the year
and the quarter.
大象传媒
London 94.9 has a record reach of 437,000 and 大象传媒 Radio Wales
topped half a million listeners for the first time.
Of
the other 大象传媒 Network services, Radio 1 has shown a slight
fall in listeners aged over 15 and a growth in younger listeners.
Reach
among the 15+ is 10.34million, slightly down on the year (10.54
million) and the quarter (10.51million).
The
4+ audience is 12.85 million, up on the year (12.82 million) and
the quarter (12.67 million).
Radio
1's share stands at 7.9%, down on the year (8.4%) and the quarter
(8.4%). Share of the 4+ audience is 8.4%.
Radio
2 has a steady reach of 13.23 million, down on last quarter's
record 13.26 million but up on last year's 12.90 million.
Share
is stable at 15.7%. Terry Wogan scaled new heights with a
record reach of 7.86 million.
Radio
3's reach is stable at 2.10 million and its share is 1.1%, slightly
down on the 1.2% posted last year and last quarter.
Radio
Five Live has a reach of 6.42million, its third highest, stable
on last year (6.44 million) and up slightly on last quarter (6.27
million).
Share
at 4.7% is unchanged on last quarter and up slightly on the year
(4.5%).
Weekly
Reach - 大象传媒 Radio |
| 听 |
Mar
02 |
Dec
02 |
Mar
03 |
| All
大象传媒 |
32,850 |
32,727 |
33,273 |
| All
大象传媒 Network Radio |
28,728 |
28,617 |
28,750 |
| 大象传媒
Local / Regional |
10,865 |
10,858 |
11,121 |
|
|
| Radio
1 |
10,541 |
10,505 |
10,343 |
| Radio
2 |
12,898 |
13,260 |
13,234 |
| Radio
3 |
2,132 |
2,154 |
2,096 |
| Radio
4 |
9,948 |
9,798 |
10,034 |
| Radio
Five Live |
6,436 |
6,274 |
6,415 |
|
|
| 大象传媒
World Service |
- |
- |
1,395 |
Reach
is in thousands |
Audience
Share - 大象传媒 Radio |
| 听 |
Mar
02 |
Dec
02 |
Mar
03 |
| All
大象传媒 |
52.6% |
52.5% |
53.5% |
| All
大象传媒 Network Radio |
41.1% |
41.5% |
41.3% |
| 大象传媒
Local / Regional |
11.4% |
11.0% |
11.5% |
|
|
| Radio
1 |
8.4% |
8.4% |
7.9% |
| Radio
2 |
15.7% |
15.8% |
15.7% |
| Radio
3 |
1.2% |
1.2% |
1.1% |
| Radio
4 |
11.4% |
11.5% |
11.8% |
| Radio
Five Live |
4.5% |
4.7% |
4.7% |
|
|
| 大象传媒
World Service |
- |
- |
0.7% |
Figures
supplied by RAJAR
Notes
to Editors
30,000
new listeners tune to 大象传媒 Radio Cambridgeshire
大象传媒
Radio Cumbria proves why it is a Sony nominated station - again
More
people tune into 大象传媒 Radio Devon than ever before
大象传媒
Radio Guernsey celebrates RAJAR success
Record
audiences tune into 大象传媒 Radio Kent
大象传媒
Radio Lancashire continues to attract more listeners
大象传媒
Radio Leicester still number one
Record
listening figures for 大象传媒 London 94.9FM
大象传媒
North Yorkshire gains 9,000 new listeners
13,000
new listeners for 大象传媒 Radio Oxford
大象传媒
Radio Sheffield gains 16,000 new listeners
大象传媒
Radio Solent gains 55,000 new listeners
16,000
New Listeners For 大象传媒 Southern Counties Radio
大象传媒
WM - more listeners tuning in
All the
大象传媒's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the 大象传媒's eight television channels, interactive services
from 大象传媒i, as well as 11 大象传媒 radio networks.
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