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Record
listening figures for 大象传媒 London 94.9FM
大象传媒
London 94.9FM today (Thursday 8 May 2003) returned record listening
figures for the quarter to March 2003, according to figures published
by RAJAR (Radio Joint Audience Research).
Audiences
rose year on year by a massive 107,000 from 330,000 to 437,000 in
the fourth successive increase in both reach and share figures for
the station.
Quarter
on quarter listening figures rose by 21,000.
Share
is also up, quarter on quarter from 1.1% to 1.2% and year on year
from 0.7% to 1.2%.
Hours
of listening rose from 5.81 to 6.02 per week.
The
increase means the station has achieved its highest listening figures
since the RAJAR methodology changed in 1999.
大象传媒
London Managing Editor David Robey said: "I'm delighted to
see the strong growth in our audience figures is continuing at such
a competitive time.
"Almost
a quarter of our listeners are new to the station since last year
and not only is the audience growing, but they're listening for
longer, too."
Notes
to Editors
Record
share for 大象传媒 Radio
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