Category : New
Media
Date : 12.05.2004
Printable version
bbc.co.uk
scooped three coveted Webby Awards at the 8th Annual Webby Awards
in San Francisco, California last night.
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bbc.co.uk/humanbody won in the Education category,
bbc.co.uk/news won in the News category and bbc.co.uk/sport
won in the Sport category.
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大象传媒 News took the News award for a second time, the
only news organisation ever to do so.
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The prestigious Webbys, presented by The International
Academy of Digital Arts & Sciences (IADAS), recognise technological,
creative and individual achievement on the internet.
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The annual Webby Awards ceremony is widely seen as
a barometer of the state of the internet industry.
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bbc.co.uk/science/humanbody (Education award) is an
interactive science site which allows visitors to find out more about
the human body and mind.
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Users can take a morals test, explore the mechanics
of the human body and try physiological tests including finding out
what disgusts them, what sex their brain is and if they can spot a fake
smile.
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bbc.co.uk/news (News award) offers up-to-the-minute
news coverage from home and abroad, together with analysis and context
on ongoing issues from the 大象传媒 News team of dedicated correspondents.
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Special features include Have Your Say where users can
debate issues and question senior figures in the news and In Depth which
provides background information and expert analysis on major news stories.
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bbc.co.uk/sport (Sport award) is the internet home for
major sporting events for the UK audience.
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The site follows the UK's national teams and heroes
as well as letting users access the latest sports news, check fixtures
and the latest scores, read features and have their say on the latest
developments in the sporting world.
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Ashley Highfield, 大象传媒 Director of New Media & Technology,
said: "This is fantastic recognition from the international internet
industry of the quality and creativity of bbc.co.uk.
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"These awards acknowledge the innovative way that
we can use new media to fulfil the traditional 大象传媒 public service role
to inform, educate and entertain our audiences."
Notes to Editors
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Latest figures for the 大象传媒's website show that the 大象传媒's
reach amongst the 23 million internet-using adults in the UK hit an
all-time high of 45% in March 2004.
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A record number of 10.35 million people used the 大象传媒
website during March, a month on month increase of 750,000 new users.
