Category: 大象传媒
Date: 19.04.2005
Printable version
The Board of Governors publishes the 大象传媒's Statements of Programme Policy for 2005/06 today.
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The Statements - one for each of the 大象传媒's 26 services across all platforms - outline how, in the year ahead, the 大象传媒 will fulfil its public purpose to inform, educate and entertain.
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大象传媒 Chairman Michael Grade said: "The 大象传媒 must be judged on the delivery of its promises.
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"These Statements and the objectives set by the Governors demonstrate focus and continued commitment to deliver to the British public a range of services that they value for their quality and originality in return for their licence fee.
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"Over the next year the Board will begin to introduce a system of service licences.
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"Taken with the Statements of Programme Policy, these new service licences for each 大象传媒 service will further improve transparency and accountability to licence fee payers.
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"The Governors will monitor the 大象传媒's performance and - informed by our dialogue with the public - we will publish our assessment in next year's Annual Report and Accounts."
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Over recent months the 大象传媒's Director-General, Mark Thompson, has outlined his vision for the 大象传媒's creative future and promised that this strategy will ensure future investment is prioritised on content that marks the 大象传媒 as distinctive and delivers maximum public value.
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Mark Thompson said: "This year marks the beginning. We will increase our overall programme spend by 拢61m and, of this, 拢21m will be invested in 大象传媒 Television.
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"This money will be spent on enriching the summer schedule, increasing the amount of drama and comedy and - on 大象传媒 ONE- beginning to reduce the number of repeats in peak time in the months ahead.
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"Over the coming year we will offer a range of television, radio, and new media services, each underpinning the 大象传媒's unique public service remit and delivering public value."
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These commitments and the priorities highlighted in the Statements reflect the 大象传媒's focus on meeting the expectations of licence fee payers and delivering the change promised in Building Public Value.
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Examples include:
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大象传媒 ONE's promise of more current affairs in peak time and a greater range of drama;
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a commitment from Radio 3 to a number of high-profile classical music events, including broadcasting the complete works of Beethoven, Webern and Bach;
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and 大象传媒 Nations & Regions is launching five local television news pilots in the West Midlands as a first step towards a network of around 60 local television services around the UK to provide 10 minute bulletins of local news and information through the day, every day.
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As digital take-up grows, the 大象传媒 will continue its commitment to delivering public value through new technologies.
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bbc.co.uk includes a commitment to trial a full interactive Media Player, allowing audiences to watch 大象传媒 programmes on demand, and a Statement is included for Digital Curriculum, the new online service which will launch in January 2006 to provide high quality interactive learning resources at home, school or in the community.
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Alongside the Statements the Board of Governors has published five objectives for the 大象传媒 to meet in this financial year.
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They underpin the drive for distinction:
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developing a five year strategy for programmes and services focused on maximising public value;
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driving the market for free-to-air digital television, digital radio and new media while continuing to serve the needs of the analogue-only audience;
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implementing the findings of the Value For Money review;
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meeting audience expectations for the highest standards of accuracy, fairness and impartiality;
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and delivering greater transparency and accountability to licence payers.
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Notes to Editors
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Under the Communications Act 2003, each public service broadcaster must produce an annual Statement identifying its commitments for delivering its public service remit in the year ahead. This is the fourth set of 大象传媒 Statements.
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The terms under which the 大象传媒 is required to produce Statements for its public services are covered in the Revised Agreement with the Secretary of State approved by Parliament in December 2003. It is the sole responsibility of the Board of Governors to monitor the 大象传媒's performance against the Statements and report their conclusions.
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The regulatory programming quotas placed on the 大象传媒 which are monitored by Ofcom are in addition to SOPPs commitments (listed in full on pages 60 and 61 of the document). These are measured by Ofcom on a calendar year basis and compliance reported by the external regulator.
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The 大象传媒 Governors will report on performance against the Statements of Programme Policy 2004/2005, published in April last year, in the 大象传媒 Annual Report & Accounts to be published in July 2005.
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The 大象传媒's accounting year runs from 1 April to 31 March.
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Board of Governors 2005/2006 Objectives
