Category: Radio; Radio 1
Date: 04.08.2005
Printable version
Radio 1 up in reach and share
听
Second highest reach ever for 大象传媒 Radio
听
大象传媒 Radio share ten points ahead of Commercial Radio
听
大象传媒 Radio has maintained 54 per cent of the UK Radio market, compared to Commercial Radio's 44% according to figures released today by RAJAR (Radio Joint Audience Research).
听
The figures which cover the period 28 March to 26 June 2005, compared with last quarter's 54.2% and last year's 53.1%, show the 大象传媒's share to be remarkably robust.
听
Reach is also strong at 32.89 million - the second highest since RAJAR measurement started - compared with Commercial Radio's 31.20 million, and up on the quarter (32.54m) and the year (32.40m).
听
Jenny Abramsky, Director of 大象传媒 Radio & Music, said: "These are good figures for 大象传媒 Radio in the face of ever-increasing competition from Commercial Radio as well as other media.
听
"I am glad to see Radio 1 performing strongly in attracting young listeners."
听
Radio 1 has maintained its steady growth with a reach of 10.24 million, the highest for two years, up on the quarter (9.96m) and up half a million on the year (9.72m).
听
The station's share is its best in four years at 9.2% compared with 8.4% last quarter and 8.3% last year.
听
When listeners aged 4+ are included reach rises to 12.45 million (12.08m last quarter and 11.53m last year). Share rises to 9.4% (8.7% last quarter, 8.5% last year).
听
Radio 2 remains the nation's biggest and most-listened to station with a reach of 13.27 million, compared with last quarter's 13.33m and last year's record 13.43m.
听
Share is 16%, down from last quarter's record 16.5% and last year's 16.2%.
听
Radio 3's audience is 1.91 million, down slightly on the quarter (1.99m) and the year (2.02m).
听
Share is stable at 1.1% (1.2% last quarter, 1.1% last year).
听
Radio 4's reach is 9.59 million, up on the quarter (9.26m) and slightly on the year (9.51m).
听
The network's share is stable at 11.2% (11.4% last quarter, 11% last year).
听
Radio Five Live - which reports a combined reach and share with the incremental digital service Five Live Sports Extra - has a reach 5.75 million, down on both the quarter (6.18m) and the year (6.15m).
听
Share is stable at 4.4% (4.6% last quarter, 4.5% last year).
听
The 大象传媒's Local and National Radio is broadly stable with a small fall in weekly reach at 10.08 million (10.19m last quarter and 10.20m last year). Share is also steady at 10.9% (10.8% last quarter, 10.9% last year).
听
The 大象传媒's digital services have shown more mixed results following last quarter which saw 大象传媒 7, 6 Music and 1Xtra achieving record reach.
听
大象传媒 7's reach is 472,000, down on the quarter (556,000), but up on last year (388,000).
听
6 Music's reach is 286,000, down on last quarter's record high (311,000) but up on the year (200,000).
听
1Xtra's reach is 292,000, down on the quarter (351,000) but stable on last year (293,000).
听
The Asian Network's reach is 440,000, steady on the quarter (443,000) and down on the year
(493,000).
听
The 大象传媒 World Service reach is unchanged on the quarter at 1.14 million, but down on the year (1.37m).
听
Five Live Sports Extra has a reach of 394,000, down on the quarter (414,000) and the year (415.000).
听
The digital services contribute 1.4% of audience share.
听
Notes to Editors
听
| Weekly reach - 大象传媒 Radio |
| Reach in thousands |
听 |
听 |
听 |
| 听 |
June 04 |
Mar 05 |
June 05 |
| All 大象传媒 |
32,395 |
32,543 |
32,885 |
| All 大象传媒 Network Radio |
28,563 |
28,614 |
28,783 |
| Radio 1 |
9,725 |
9,957 |
10,242 |
| Radio 2 |
13,432 |
13,331 |
13,271 |
| Radio 3 |
2,021 |
1,988 |
1,913 |
| Radio 4 |
9,508 |
9,262 |
9,592 |
| Radio Five Live |
6,086 |
6,134 |
5,677 |
Radio Five Live (including
Sports Extra) |
6,151 |
6,178 |
5,748 |
| 大象传媒 Local / Regional |
10,197 |
10,191 |
10,077 |
| Weekly reach - 大象传媒 Radio |
| Reach in thousands |
听 |
听 |
听 |
| 听 |
June 04 |
Mar 05 |
June 05 |
| Five Live Sports Extra |
415 |
414 |
394 |
| 大象传媒 6 Music |
200 |
311 |
286 |
| 1Xtra |
293 |
351 |
292 |
| 大象传媒 7 |
388 |
556 |
472 |
| 大象传媒 World Service |
1,367 |
1,148 |
1,144 |
| 大象传媒 Asian Network |
493 |
443 |
440 |
| Audience share - 大象传媒 Radio |
| 听 |
听 |
听 |
听 |
| 听 |
June 04 |
Mar 05 |
June 05 |
| All 大象传媒 |
53.1% |
54.2% |
54.0% |
| All 大象传媒 Network Radio |
42.2% |
43.4% |
43.1% |
| Radio 1 |
8.3% |
8.4% |
9.2% |
| Radio 2 |
16.2% |
16.5% |
16.0% |
| Radio 3 |
1.1% |
1.2% |
1.1% |
| Radio 4 |
11.0% |
11.4% |
11.2% |
| Radio Five Live |
4.5% |
4.6% |
4.4% |
Radio Five Live (including
Sports Extra) |
4.5% |
4.6% |
4.4% |
| 大象传媒 Local / Regional |
10.9% |
10.8% |
10.9% |
| Audience share - 大象传媒 Radio |
| 听 |
听 |
听 |
听 |
| 听 |
June 04 |
Mar 05 |
June 05 |
| Five Live Sports Extra |
0.1% |
0.1% |
0.1% |
| 大象传媒 6 Music |
0.1% |
0.2% |
0.1% |
| 1Xtra |
0.1% |
0.1% |
0.1% |
| 大象传媒 7 |
0.2% |
0.3% |
0.2% |
| 大象传媒 World Service |
0.6% |
0.5% |
0.5% |
| 大象传媒 Asian Network |
0.3% |
0.2% |
0.2% |
听