´óÏó´«Ã½ THREE Autumn 2005 & Winter 2006 press pack
Digital Innovation
Since its launch, ´óÏó´«Ã½ THREE has exploited the
capabilities of the digital world to extend its
brand beyond television broadcast, using red
button interactive television, the internet and
mobile platforms.
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This is in order to give
viewers more control over how they watch
the channel's output and increased choice
over what they watch – such as Little Britain,
Extras, the Trinidad Carnival, Christmas Visions
and Glastonbury.
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"We want our viewers to feel that ´óÏó´«Ã½ THREE is a
genuinely innovative multi-platform brand that goes
beyond the traditional linear broadcast to reach out
to audiences," says Stuart Murphy.
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New trial applications - such as the Best of Three multi-screen and the broadband premiere of new
comedies - further enhance ´óÏó´«Ã½ THREE's growing
reputation as an innovative and mature digital
brand, as the channel seeks to exploit the
emerging cross-platform opportunities that
new technologies offer.
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On Sunday 1 May, ´óÏó´«Ã½ THREE launched the Best
of Three multi-screen application, a pioneering six-month trial which offers viewers more control and
greater access to the wide range of programmes on
the channel.
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From 9.00pm on Sunday nights, digital
satellite viewers have the opportunity to become
their own schedulers when they are prompted to
press the red button and are offered the choice
of three of their favourite ´óÏó´«Ã½ THREE programmes,
in addition to the channel's live transmission.
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On a sample Sunday evening, content available could
range from Nighty Night and Bodies to Little Angels.
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´óÏó´«Ã½ THREE was the first UK channel to premiere
its programmes on broadband when it streamed
the new series of hit comedy The Mighty Boosh from
19 July – a week ahead of its transmission on 26 July.
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It is the first of a number of original and award-winning
comedies that will be premiered via broadband in
the coming months.
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Viewers can watch streamed programmes
when they want on
bbc.co.uk/bbcthree, and catch up if they've missed
an episode.
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All episodes will be available to view
for up to seven days after the final programme
of the series transmits on ´óÏó´«Ã½ THREE.
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