Category: World Service
Date: 25.10.2005
Printable version
大象传媒 Arabic TV - the complete picture from the world's most respected broadcaster
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The 大象传媒 is to launch a television news and information service in the Arabic language for the Middle East, it was announced today (Tuesday 25 October).
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It will be the first publicly funded international television service launched by the 大象传媒.
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It marks a fundamental change for 大象传媒 World Service which has led the world with its international radio broadcasting for 70 years; and more recently as a key online news provider.
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The television channel will launch in 2007.
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It will initially broadcast 12 hours a day and be freely available to everyone with a satellite or cable connection in the region.
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It will cover international and major regional issues and carry multi-media discussion programmes and debates in conjunction with the 大象传媒's well-established and trusted Arabic radio and online services.
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The 大象传媒's Arabic television service will draw upon the 大象传媒's un-matched newsgathering resources.
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The operating cost of 拢19m a year will be found from the 大象传媒 World Service's existing grant-in-aid funding from the UK Government.
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大象传媒 World Service Director Nigel Chapman says: "The 大象传媒's Arabic language service is already the most successful, trusted and respected voice in the Middle East with more than 60 years experience of broadcasting in the Arabic language on radio, and more recently and successfully, online.
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"The 大象传媒 Arabic Television Service will build on this legacy by offering trusted and accurate news with an international agenda.
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"大象传媒 Arabic will be the only major international news provider in the Middle East offering a service in Arabic across television, radio and online; sharing views and perspectives across the region and the wider world.
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"Recent research from seven capital cities across the Middle East indicates that between 80 and 90 per cent of those surveyed are likely to watch an Arabic Television service from the 大象传媒.
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"We will be satisfying a strong demand from the region for accurate, trusted, independent and comprehensive news and analysis together with a discussion forum for Arabic speaking audiences in the region."
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The new 大象传媒 Arabic television service will:
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Meet the strong demand for a 大象传媒 Arabic television service repeatedly expressed in surveys;
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Make the 大象传媒 the only tri-media international news provider offering Arabic language news and current affairs on television, radio and online;
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Draw on 67 years of 大象传媒 experience covering the Middle East in Arabic - supported by the world's most extensive newsgathering operation: 250 news correspondents reporting from 50 bureaux allowing a global rather than purely regional perspective;
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Be totally independent in line with 大象传媒's long-held reputation for impartial, trust-worthy news reporting and analysis;
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The first publicly funded international television service launched by the 大象传媒.
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Notes to Editors
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The 大象传媒 World Service's global audience in 2005 is 149 million per week;
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Monthly page impressions to the 大象传媒's international news site, which include audio and visual content and offer users opportunities to discuss world events, is 350 million. This equates to more than 20 million monthly unique users;
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大象传媒 World Service is funded through Grant-in-Aid from the UK Government Foreign Office. The grant for 2005/6 is 拢239m. 大象传媒 World Service is an international radio and online broadcaster delivering programmes and services in more than 40 languages;
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It uses multiple platforms to reach 149 million listeners globally, including Short Wave, AM, FM, digital satellite and cable channels;
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It has more than 2,000 partner radio stations around the world which take 大象传媒 content, and numerous partnerships supplying content to mobile phones;
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大象传媒 World, the 大象传媒's commercially funded English language international 24-hour news and information channel, is available in more than 200 countries and territories and is owned and operated by 大象传媒 World Ltd, a member of the 大象传媒's commercial group of companies.
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大象传媒 Arabic Service
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Apart from English, the 大象传媒 Arabic Service was the first, and therefore the oldest, of the World Service's 42 language service.
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It was launched on 1 January 1938.
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It is now the biggest service in terms of staff and budget. It draws its staff from a large number of countries, and has reporters in every Arabic-speaking country. It is a service which attracts top commentators and contributors;
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Since 2001, it has broadcast 24 hours a day, with a mixture of news, analysis, features and English-language teaching.
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It is clear from media surveys in the Arab world that the 大象传媒's Arabic radio service is very popular - the leading international station in Arabic.
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In those countries that can be measured, we know that regular listeners exceed 12 million people a week;
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However, it faces strong competition from satellite television companies, especially in countries where FM broadcasting is not available to the 大象传媒 for its news output such as Egypt, Saudi Arabia, Syria and North Africa;
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The World Service's Arabic Online Service, 大象传媒Arabic.com, is by far the leading Arabic news site on the web, with its 24 hour news and analysis presence; this was confirmed when the site won two years running the international accolade as Best Arabic News Site.
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The site attracts around 17 million page impressions each month.
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