Johnny
Vegas makes Ideal return to ´óÏó´«Ã½ THREE - new series begins on Tuesday 14 March 2006 at 10.30pm
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Introduction
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´óÏó´«Ã½
THREE's hit comedy Ideal
returns for a second series in March 2006.
Johnny Vegas is back as Moz, the hapless, small-time
dope dealer.
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Ideal is
´óÏó´«Ã½ THREE's highest-rated original comedy series since Little
Britain.
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Hailed as: "having just about everything – great script,
characters and actors – and
Johnny Vegas at his best," by the Observer and: "very funny indeed" by
the Daily Telegraph, Ideal mixes pathos and dark humour to brilliant
effect.
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Moz has no ambitions beyond spending a quiet life dealing
cannabis to a small group of friends and acquaintances.
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However,
there are pressing issues to be resolved.
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His long term girlfriend,
Nicki, is about to give birth, but the father could be
any one of three men.
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Is Moz really about to become a dad for the
first time and, if so, will imminent parenthood force him to
rethink his choice of career?
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His days as a dealer may already be numbered, as local
copper and Moz's chief dope supplier, PC, is in line for a promotion
which will cut off Moz's supply.
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To make matters worse, gangster
and regular client, Psycho Paul, is keen to involve Moz in
a get-rich-quick kidnapping scheme – and he
won't take no for an answer.
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Meanwhile, events take a sinister turn when the body
of Craig, murdered by masked hit man Cartoon Head, turns up in
the local chippy's deep fat fryer.
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And there's a new neighbour called
Judith who has designs on Moz's body – dead or alive.
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Following on from the Ideal
Christmas Special, series
two is funnier and quirkier than ever.
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Despite being set within
one flat, Ideal boasts an impressive array of stunts, effects
and pyrotechnics. Not to mention the most bizarre hallucination sequence
ever screened on British TV.
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Ideal is written by Graham Duff and is a co-venture
between ´óÏó´«Ã½ Comedy North and Baby Cow Productions.
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´óÏó´«Ã½ Comedy North is based in Manchester and aims to
develop the next generation of comedy talent in the North
of England.
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Baby Cow Productions was co-founded by Steve
Coogan and Henry Normal primarily to nurture new comedy talent
while giving its founders more creative control over their own
shows.
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Since exploding on to the scene in 1999 they have recently
expanded with the opening of Baby Cow Manchester.
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Its mission:
to bring more northern based talent to the fore. Baby Cow's
credits include Nighty Night; Marion
& Geoff;
Sensitive
Skin; Posh and Becks' Big
Impression and The Mighty
Boosh.
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Kenton Allen, the ´óÏó´«Ã½'s Creative Head
of Comedy Talent and ´óÏó´«Ã½ Comedy North, says: "Ideal
sums
up exactly what ´óÏó´«Ã½
comedy
is about.
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"It
is
an original, provocative
and
genuinely funny
series, delivered
by
a creative team which
isn't
afraid of the risk
taking
which is inseparable
from
innovative and ground-breaking programming."
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Henry Normal, co-founder of Baby Cow and Executive
Producer says: "This show
gets
better and better. Graham Duff has created a world deceptively simple but
loaded with comic invention.
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"Ideal is Johnny Vegas at his best. Following
the great tradition of Manchester comedy from Paul Calf, The Royle
Family and Shameless, Ideal is packed with truth, wit and warmth."
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Ideal is to be premiered on broadband a week ahead
of its transmission.
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Audiences
will be able to watch the comedy when they want to on bbc.co.uk/bbcthree and
catch up if they've missed an episode.
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All episodes will be available
to view for up to seven days after the final programme of the eight-part
series transmits on ´óÏó´«Ã½ THREE.
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In addition, sneak preview sketches
will be available to download on video-enabled mobile
phones and to view on the ´óÏó´«Ã½ THREE website.
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These
trail services are part of the ´óÏó´«Ã½'s TV
Plus project to exploit
the opportunities that new technologies offer to extend a programme's
life beyond the traditional linear broadcast.
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Notes to
Editors
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The first series of Ideal
(broadcast in January 2005) was
´óÏó´«Ã½ THREE's most
highly rated comedy series since Little Britain, with each episode consistently
reaching more than one million viewers.
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In
July last year, ´óÏó´«Ã½ THREE became the
first UK channel to premiere its programmes
on broadband when it streamed hit comedy
The Mighty Boosh a week ahead of its
transmission.
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Broadband, mobile and
online trails of other ´óÏó´«Ã½ THREE comedies The
Smoking Room, Nighty Night, Man
Stroke Woman, Tittybangbang and Two
Pints of Lager and a Packet of Crisps have followed
and will conclude with new comedy, Grownups.
KS
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