Category: World Service
Date: 03.03.2006
Printable version
大象传媒 Hindi is revisiting听Uttar Pradesh (UP), continuing its direct dialogue with audiences and engaging students in debate - this time about their education and aspirations.
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The 大象传媒 My world, my voice campaign continues in Gorakhpur University on Sunday 5 March and听Baranas Hindu University (BHU) in Varanasi on Tuesday 7 March.
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It will then tour more than 40 locations across eastern UP, engaging students at smaller colleges in conversation about their studies and their future.
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My world, my voice visits colleges and markets in rural towns across UP, reaching听hundreds of听young people.
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Conducted from听special stands, 大象传媒 quizzes with prizes will generate more interest in the 大象传媒 Hindi output, especially its flagship morning and evening news and current affairs programmes, Aaj Ke Din and Aajkal.
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They will encourage local residents to test their knowledge of current affairs and the 大象传媒 Hindi programmes, presenters and guest speakers.
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Host of the My world, my voice debates, 大象传媒 Hindi Radio Editor Shivkant Sharma, says the initiative will further reinforce 大象传媒 Hindi's ties with its audiences in India's heartland.
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"My world, my voice captures the essence of what 大象传媒 Hindi is about. We make programmes for this audience - the same people we are going to meet and hear from throughout this tour.
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"The young people we are directly engaging with are India's future professionals and decision-makers. They are also a very important part of the 大象传媒 Hindi audience.
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"We want to hear them out and to take their views to Hindi-speaking audiences across India and the rest of the world, wherever they are."
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The 大象传媒 has听once again teamed up with India's Post Office whose branches across听UP will sell special听大象传媒 Hindi meghdoots.
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Alongside the听main, interactive activity, the campaign incorporates an outdoor communications element, with colourful听Bollywood-style hoardings featuring听the talented 大象传媒 Hindi staff.
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Notes听to Editors
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大象传媒 Hindi programmes are produced from studios in London and New Delhi and are set in a rolling format, with news, current affairs and features.
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The interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring the 大象传媒 Hindi listeners news, analysis and interviews on a range of issues, from current affairs and careers to showbiz and sports.
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大象传媒 Hindi is available on shortwave and medium wave radio transmitters and via cable television.
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Hindi speakers across the world can access 大象传媒 Hindi programmes in text and in audio at bbchindi.com.
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