Category: Radio; Five Live
Date: 11.05.2006
Printable version
Radio Five Live and Sports Extra reach 6.27 million listeners
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大象传媒 Radio records record share
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All 大象传媒 digital services increase reach on the quarter
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大象传媒 Radio Five Live and sister station Five Live Sports Extra added nearly half a
million listeners in the last quarter, according to figures released today by Rajar (Radio Joint Audience Research Ltd).
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The figures - covering the period 2 January to 26 March 2006 - show a quarterly
increase of 492,000 listeners across both stations.
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There are notable gains for Five
Live Breakfast (from 2.12m to 2.32m) and Victoria Derbyshire (from 1.57m to
1.88m), while Sports Extra benefited from increased Premiership coverage, Six
Nations rugby and Test cricket.
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大象传媒 Radio recorded its highest-ever share of listening for the third successive
quarter with 55.4 per cent of all listening. This reflects growth on the year (54.2%)
and the quarter (55.1%).
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The 大象传媒's reach of 32.57 million is down on last quarter (32.97m) but up on the
year (32.54m).
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Jenny Abramsky, Director 大象传媒 Radio & Music, said: "These figures represent a
steady quarter for 大象传媒 Radio.
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"I'm pleased to see Radio Five Live and Sports
Extra being rewarded for their unrivalled range of live commentary."
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大象传媒 Radio 1, the newly-named Sony station of the year, has a reach of 9.73 million -
down on the year (9.96m) and the quarter (10.29m) - although share, at 9.1%, is
up 0.7% on the year (8.4%) and steady on the quarter (9.2%).
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The Chris Moyles Show has continued to grow audience across the year - adding
130,000 listeners with reach up from 6.17 million to 6.30m - despite a drop in reach
from 6.66m in the previous quarter.
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大象传媒 Radio 2 has 12.94 million listeners (13.25m last quarter and 13.33m last year).
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Its share of 16 per cent is the same as last quarter (16%) but slightly down on the year
(16.5%).
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大象传媒 Radio 3 has increased audience. Reach is 2.1 million - up on the quarter (1.97m)
and the year (1.99m).
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Share is up to 1.3 per cent against 1.2% last quarter and last
year.
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大象传媒 Radio 4's reach is 9.29 million - slightly up on the year (9.26m) and slightly
down on the quarter (9.32m).
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The station's share, at 11.7 per cent, is also up on the
year (11.4%) and marginally down on the quarter (11.8%).
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大象传媒 Radio Five Live - which records a combined reach with its digital service Five
Live Sports Extra - has 6.27 million listeners, up from 5.78m last quarter and
6.18m last year.
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Share is 4.8 per cent - up on the quarter (4.3%) and the year (4.6%).
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大象传媒 Local and National Radio remains strong, with reach at 10.38 million (10.44m
last quarter and 10.19m last year) and share at 11.1 per cent (11.1% last quarter and
10.8% last year).
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All of the 大象传媒's digital-only services posted increased reach on the quarter.
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Five Live Sports Extra has 613,000 listeners, from 414,000 last year and 460,000
last quarter. Its share is unchanged at 0.1%.
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大象传媒 7 remains the biggest of the 大象传媒's digital networks, with a reach of
621,000, up from 556,000 last year and 600,000 last quarter. Its share remains
stable on the year and the quarter at 0.3%.
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大象传媒 6 Music's weekly reach is up to 359,000 (311,000 last year and 354,000 last
quarter) while share stays at 0.2%.
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1Xtra has 371,000 listeners - up on the year (351,000) and the quarter
(352,000). Its share is up to 0.2% from 0.1% last quarter and last year.
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The 大象传媒 Asian Network's reach is 427,000 - up on last quarter's 420,000 but down
on last year's 443,000 - while share, at 0.2%, is the same as last year but down
on last quarter's 0.3%.
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The 大象传媒 World Service has 1.26 million listeners in the UK - down on the quarter (1.35m)
but up on the year (1.15m). Share is 0.6% - up on last year's 0.5% but down on
last quarter (0.7%).
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Notes to Editors
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| Weekly reach - 大象传媒 Radio |
| Reach in thousands |
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| 听 |
Mar 05 |
Dec 05 |
Mar 06 |
| All 大象传媒 |
32,543 |
32,973 |
32,568 |
| All 大象传媒 Network Radio |
28,614 |
28,802 |
28,391 |
| Radio 1 |
9,957 |
10,294 |
9,734 |
| Radio 2 |
13,331 |
13,252 |
12,942 |
| Radio 3 |
1,988 |
1,973 |
2,099 |
| Radio 4 |
9,262 |
9,318 |
9,291 |
| Radio Five Live |
6,134 |
5,721 |
6,170 |
Radio Five Live (including
Sports Extra) |
6,178 |
5,777 |
6,269 |
| 大象传媒 Local / Regional |
10,191 |
10,435 |
10,381 |
| Weekly reach - 大象传媒 Radio |
| Reach in thousands |
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| 听 |
Mar 05 |
Dec 05 |
Mar 06 |
| Five Live Sports Extra |
414 |
460 |
613 |
| 大象传媒 6 Music |
311 |
354 |
359 |
| 1Xtra |
351 |
352 |
371 |
| 大象传媒 7 |
556 |
600 |
621 |
| 大象传媒 World Service |
1,148 |
1,353 |
1,262 |
| 大象传媒 Asian Network |
443 |
420 |
427 |
| Audience share - 大象传媒 Radio |
| 听 |
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| 听 |
Mar 05 |
Dec 05 |
Mar 06 |
| All 大象传媒 |
54.2% |
55.1% |
55.4% |
| All 大象传媒 Network Radio |
43.4% |
44.0% |
44.3% |
| Radio 1 |
8.4% |
9.2% |
9.1% |
| Radio 2 |
16.5% |
16.0% |
16.0% |
| Radio 3 |
1.2% |
1.2% |
1.3% |
| Radio 4 |
11.4% |
11.8% |
11.7% |
| Radio Five Live |
4.6% |
4.2% |
4.6% |
Radio Five Live (including
Sports Extra) |
4.6% |
4.3% |
4.8% |
| 大象传媒 Local / Regional |
10.8% |
11.1% |
11.1% |
| Audience share - 大象传媒 Radio |
| 听 |
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| 听 |
Mar 05 |
Dec 05 |
Mar 06 |
| Five Live Sports Extra |
0.1% |
0.1% |
0.1% |
| 大象传媒 6 Music |
0.2% |
0.2% |
0.2% |
| 1Xtra |
0.1% |
0.1% |
0.2% |
| 大象传媒 7 |
0.3% |
0.3% |
0.3% |
| 大象传媒 World Service |
0.5% |
0.7% |
0.6% |
| 大象传媒 Asian Network |
0.2% |
0.3% |
0.2% |
