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Record-breaking audience figures for Radio Wales
大象传媒 Radio Wales has achieved record-breaking results in the latest Rajar results.
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The figures show that Radio Wales has broken the half million barrier with 526,000 listeners tuning in each week.
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The listening figures mark a massive leap of 100,000 from last quarter, and mean that 21% of adults in Wales regularly tune in to the national station.
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Radio Wales is also persuading listeners to spend more time with their radios, with each listener tuning in for 13陆 hours each week.
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Thanks to the growth in listening, Radio Wales now has a record share in Wales - bigger than 大象传媒 Radio 1 for the first time ever.
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With the biggest gains among Radio Wales' news-based programmes Good Morning Wales, Richard Evans Phone-In and Good Evening Wales, the station's current success mirrors the strategy of Editor Sali Collins.
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"I'm absolutely thrilled that so many people are now choosing to listen to Radio Wales," she said.
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"It's great to know our mix of news, sport, music and speech is appealing to so many new listeners.
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"We've also seen an increase across a range of programming alongside hugely popular favourites such as Roy Noble, Jamie Owen, Owen Money and Chris Needs.
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"I've been in this job for exactly a year, so this is a rewarding first anniversary present for me and the team."
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大象传媒 Radio Cymru is also going from strength to strength and attracting a younger audience.
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An extra 10,000 listeners since last quarter brings its weekly fan-base to 165,000.
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On a daily basis, almost 100,000 listeners are now tuning into the Welsh language service.
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Radio Cymru listeners tune in for 13陆 hours each week - matching Radio Wales - and the station reaches 30% of fluent Welsh speakers each week, higher than any other radio station.
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Editor Sian Gwynedd said: "These figures are very encouraging and it's good that Radio Cymru is still retaining its audience throughout Wales.
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"We're also pleased that we are attracting a bigger audience of younger listeners to the station."
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Notes to Editors
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Rajar (Radio Joint Audience Research Ltd) issues official radio listening figures four times a year. The latest figures are for the period ending March 2007. 听
大象传媒 Wales Press Office
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