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Press Releases ´óÏó´«Ã½ Radio listening buoyed by digital growth

Category: Radio
Date: 10.05.2007
Printable version

´óÏó´«Ã½ reach and share at record levels

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Record reach for four of five digital-only networks

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Moyles achieves record reach of seven million listeners

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´óÏó´«Ã½ Radio has its highest-ever reach and share of listening - buoyed by record performance from a number of its digital networks - according to data released today by Rajar (Radio Joint Audience Research Ltd).

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The figures - covering the period from 1 January to 25 March 2007 - show ´óÏó´«Ã½ Radio's reach of 33.46 million is up on both the year (32.57m) and the quarter (32.81m).

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Share of listening - at 56.0% - is also up from last year (55.4%) and last quarter (54.4%).

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Four of the ´óÏó´«Ã½'s five digital-only networks - ´óÏó´«Ã½ 6 Music, 1Xtra ´óÏó´«Ã½, ´óÏó´«Ã½ 7 and ´óÏó´«Ã½ Five Live Sports Extra - posted record reach, with digital networks (excluding World Service) contributing around three million listeners every week to the ´óÏó´«Ã½'s reach.

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Jenny Abramsky, Director, ´óÏó´«Ã½ Audio & Music, said: "The radio industry is in excellent health, as demonstrated by the strong performance of both ´óÏó´«Ã½ and commercial radio.

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"It is particularly pleasing to see the continued growth of listening via DAB and digital platforms and the record audiences for a number of our digital stations."

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´óÏó´«Ã½ Radio 1's reach is up to 10.55 million, from 9.73 million last year and 10.26 million last quarter. Share is up to 10.1%, from 9.1% last year and 9.7% last quarter.

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The Chris Moyles Show, Radio 1's breakfast show, has more than seven million listeners (7.06m) for the first time - adding 744,000 listeners since this time last year (6.32m).

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´óÏó´«Ã½ Radio 2 has 13.25 million listeners - up on the year (12.94m) and steady on the quarter (13.27m). Share, at 15.8%, is slightly down on the year (16.0%) but the same as last quarter (15.8%).

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´óÏó´«Ã½ Radio 3's reach is 1.90 million - slightly down on both quarter (2.03m) and year (2.10m). Share (1.2%) is marginally down on the year (1.3%) and the quarter (1.4%).

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´óÏó´«Ã½ Radio 4 has 9.64 million listeners - up on the year (9.29m) and the quarter (9.34m). The station has a record share of listening at 12.2% - up from 11.1% last quarter and 11.7% last year.

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´óÏó´«Ã½ Radio Five Live – which records a combined reach with its digital service Five Live Sports Extra – has a reach of 5.97 million, up from 5.92 million last quarter but down on 6.27 million last year. Share is 4.3%, down from 4.5% last quarter and 4.8% last year.

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´óÏó´«Ã½ Local and National Radio has a reach of 10.30 million (10.26m last quarter and 10.38m last year) and share of 10.6% (10.4% last quarter and 11.1% last year).

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Five Live Sports Extra has 682,000 listeners - a new high for the network, up from 613,000 last year and 650,000 last quarter. Its share is 0.2%, up from 0.1% last year and last quarter.

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´óÏó´«Ã½ 6 Music has a record reach of 477,000 - up from last year's 359,000 and 383,000 last quarter, while share is up to 0.3%, from 0.2% last year and last quarter.

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´óÏó´«Ã½ 7 has also recorded its highest-ever reach of 808,000 (621,000 last year and 672,000 last quarter), while share is 0.4% - up from 0.3% last year and last quarter.

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1Xtra is the fourth digital network with a record reach. It has 465,000 listeners - up on the year (371,000) and the quarter (368,000). Its share (0.2%) is steady on the year (0.2%) and the quarter (0.2%).

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The ´óÏó´«Ã½ World Service has 1.39 million listeners - up from 1.26 million last quarter and last year. Share is 0.7%, up from 0.6% last year and last quarter.

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The ´óÏó´«Ã½ Asian Network has 452,000 listeners - up on last year's 427,000 but down on last quarter's 493,000 - while share, at 0.2%, is level with last year (0.2%) but down on last quarter (0.3%).

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´óÏó´«Ã½ Radio Publicity

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Notes to Editors

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