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大象传媒 News launches The Box to explore globalisation
In a ground-breaking project to lift the veil on the global
economy and world trade 大象传媒 News will today be adopting a
shipping container and tracking its progress for a year as it
travels the globe.
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In an ambitious and innovative experiment 大象传媒
correspondents will follow the container as it criss-crosses
continents with its various cargoes telling the stories behind
those goods, those who make them and those who consume them.
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The
40-foot branded shipping container begins its worldwide journey
today from Southampton.
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The project, called The Box, will follow the container as it
transports real goods, from car parts to footwear, in a genuine
snapshot of global trade.
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Visitors to the 大象传媒 News website can
interactively track the progress of the trailer online in real
time through GPS tracking at bbc.co.uk/thebox.
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Jeremy Hillman, 大象传媒 News Business and Economics Editor, said: "The Box will highlight major issues and trends in the global
economy at a critical and testing time.
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"It is a creative,
exciting project which will provide depth to our coverage of the
credit crisis and global economic uncertainty. 听
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"The stories
behind The Box are sure to be illuminating and fascinating."
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The Box will first travel to Scotland to be loaded with whisky
and then put onto a container ship bound for China.
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The idea of The Box comes from a book of the same name by Marc
Levinson which tells the story of how the humble shipping
container changed the face of world trade.
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The Container
Shipping Information Service (CSIS) are working closely with the
大象传媒 on logistics and planning.
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大象传媒 Business presenter Declan Curry will be reporting the launch
from Southampton today and will relay the progress of the
container as it travels the world with:
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Whisky from Scotland to Shanghai, China
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Consumer goods from Shanghai to Treemont, Philadelphia,
USA
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General cargo from New York/New Jersey to Germany.
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From there The Box is likely to travel to countries like Japan, Russia,
Singapore and Vietnam carrying cargoes as varied as car parts and
sporting goods.
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Its journey will be picked up at each stage by
大象传媒 correspondents around the globe bringing their expertise and
reporting to a remarkable journey.
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