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24 September 2014
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大象传媒 to launch six new YouTube channels


大象传媒 Global News has extended its relationship with YouTube, the leading online video community, by signing an agreement to add six 大象传媒 video news channels in Russian, Portuguese, Spanish, Arabic, Persian and Urdu to its existing 大象传媒 World News channel.

In what is the first multi-language deal by a major international news broadcaster with YouTube, users will have access to high quality, independent and impartial news clips produced by the 大象传媒 World Service in six languages.

Video news stories will run each day across the different language Channels and each channel will be branded and tailored to its specific audience.

The videos will also be fully discoverable via Google Video search.

Jim Egan, Director of Strategy and Business Development, 大象传媒 Global News, says: "We are very pleased to extend our relationship with Google through the planned launch of six new channels, offering video news to YouTube's users in Russian, Portuguese, Spanish, Arabic, Persian and Urdu.

"This deal reflects 大象传媒 Global News' determination to reach and engage with audiences across the world in unique and pioneering ways."

Patrick Walker, YouTube's Director of Video Partnerships for Europe, Middle East and Africa, says: "YouTube is a truly global platform that connects millions of people from all over the world, many of whom have a strong interest in international news.

"By bringing top quality news content to the YouTube community in many languages, the 大象传媒 is taking an innovative step to engage with this large and diverse audience."

The six new language channels are set to launch by the end of this year.

Notes to Editors

About 大象传媒 Global News

大象传媒 Global News includes 大象传媒 World Service, 大象传媒 World News and the 大象传媒's international facing online news services, and provides a focal point for audiences around the world.

Together, these multimedia services attract a combined global weekly audience of over 233 million.

In addition, the division covers 大象传媒 Monitoring and the 大象传媒 World Service Trust.

大象传媒 Global News' aim, under the leadership of its Director Richard Sambrook, is to be the world's best known, most creative and most respected voice in international news.

大象传媒 World News Press Office

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Category: World Service
Date: 02.10.2008
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