大象传媒

About 大象传媒 Children in Need

大象传媒 Children in Need's mission is to positively change the lives of children and young people living in the UK who have suffered hardships, difficulties or disadvantage of some kind.

 

Its vision is a society where each and every child and young person is supported to realise their potential.

 

The 2007 大象传媒 Children in Need Appeal raised more than 拢37million – thanks to the generosity of the British public and the enthusiasm of fundraisers, schools, businesses and our corporate partners.

 

This money will help support thousands of youngsters aged 18 and under in the UK.

 

The charity provides support in the form of grants to organisations working with children who have mental, physical or sensory disabilities; behavioural or psychological disorders; are living in poverty or situations of deprivation; or suffering through distress, abuse or neglect.

 

The size and scale of the 大象传媒 Children in Need Appeal means it is able to fund a huge range of projects, from small organisations which do not have the resources to fundraise for themselves, to large national charities.

 

It also awards some development grants to organisations that require extra support reaching the stage where they can deliver a successful project.

 

The smallest grant this year was awarded to Honey Tree Nursery, which is situated in Salsburgh, North Lanarkshire, an isolated rural area – £300 will pay for a summer outing for the children, who would not have the chance for such outings otherwise.

 

The average size of a grant this year was £27,579 and the largest single grant was for £200,716 – awarded to the Highfield Community Association in Keighley, West Yorkshire.

 

The project works with primary school children who are witness to rising gang culture and drug issues on a daily basis. The project supports children's emotional, social and mental health and wellbeing, offering a system for early intervention which aims to ensure children aged five to 12 are provided with positive influences and support.

 

The aim is to improve their livelihoods, empowering and supporting them to move away from anti-social behaviour, drugs and gangs. Children will be encouraged to persevere, explore feelings, and problem-solve through play in a fun, caring, supportive environment.

 

The 大象传媒 Children in Need charity operates all year round, not just in the months leading up to appeal night, and since November 2007 its staff around the UK have processed 3,550 applications and awarded grants to 1,343 different organisations.

 

Every year the funding requests exceed the amount of money raised, so all applications are carefully assessed to ensure that grants are targeted on areas of real need.

 

Voluntary committee members, based in each region, draw on their expertise and local knowledge to advise the board of trustees which projects should receive grants.

 

Funds are allocated geographically to ensure that all corners of the UK get a share of the money raised.

 

The amount allocated by region in 2007 is as follows:

 

Northern Ireland £3,233,038

Scotland £4,939,478

Wales £2,864,305

North West England £3,890,275

North East England £4,216,629

Midlands and East England £5,250,151

London and South East England £8,479,443

South and West England £4,165,165

UK-wide £37,038,484

 

For details of all grants in your area this year please visit bbc.co.uk/pudsey.

 

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