大象传媒

Peter Salmon has been appointed Director, 大象传媒 North. He is currently 大象传媒 Vision's Chief Creative Officer, responsible for the Corporation's new in-house multimedia broadcasting and production centre in the division, and takes up his new position in mid-2009.

He will join the 大象传媒's Executive Board in 2010 as the 大象传媒's new home in Salford Quays nears completion.

Peter, who will be based in Salford Quays, will lead the development of the world's most advanced broadcasting centre.

This will involve the largest move of staff and departments out of London in the 大象传媒's history. On completion the centre will house 2,500 staff, with approximately 1,500 jobs moving there from London.

In his new role he will be directly responsible for 大象传媒 Sport, and all its activities; the radio networks 大象传媒 Radio 5 Live and 5 Live Sports Extra; and 大象传媒 Children's, including programme-making, commissioning and broadcasting of its C大象传媒 and CBeebies channels.

The Director, 大象传媒 North, will hold and be accountable for the service licences, granted by the 大象传媒 Trust, for 大象传媒 Radio 5 Live, 5 Live Sports Extra, and the C大象传媒 and CBeebies channels.

The Controller, 大象传媒 Radio 5 Live and the Controller, 大象传媒 Children's will retain a close working relationship with the Directors of 大象传媒 Audio & Music and 大象传媒 Vision respectively and will continue to be members of their senior management teams.

Peter will have managerial oversight of 大象传媒 Learning and the significant number of Future Media & Technology staff who will move to the new centre from London, along with a strong regional broadcasting operation and the network production departments from the 大象传媒's current Manchester base (factual, religion, entertainment, drama, comedy, current affairs and music, including the 大象传媒 Philharmonic Orchestra).

However, final budgetary and editorial control of these areas will rest with existing 大象传媒 Groups as now.

The 大象传媒's operations are currently based in Oxford Road, Manchester, but they will move a few miles to the new Salford Quays base as part of a major development called MediaCityUK from 2011.

Peter will continue in his current role in charge of in-house programme-making until mid-2009, though he will begin to take up some of his new responsibilities from January 2009, initially working to Caroline Thomson, the 大象传媒's Chief Operating Officer, who is currently the executive sponsor of the Salford Quays project.

In 2010 Salmon will join the 大象传媒's Executive Board and report directly to the Director-General, Mark Thompson.

Announcing the appointment, Mark Thompson said: "The appointment of a Director to lead the move to Salford and its subsequent development is a huge step along the path to realising the 大象传媒's ambition to produce half of its output outside of London by 2016.

"I cannot think of anyone better qualified than Peter to lead this bold venture which I believe will have significant impact across the 大象传媒 as new ways of working and using technology are developed in practice.

"He has been an outstanding programme-maker and editorial leader and his experience stretches across most of the 大象传媒's output, including Sport, 大象传媒 One and now 大象传媒 Vision Productions.

"Peter has a long and continuing connection with the North of England and is well known for his work at Granada.

"He rightly commands huge respect across the 大象传媒 and the wider media industry and I am very pleased he has decided to accept this exciting new role."

Peter Salmon said: "This is the first big broadcasting venture of a new decade and can define the way the 大象传媒 works for a generation.

"I want to help build a world-class, creative powerhouse for the 大象传媒 based in the North of England but networked into the whole UK.

"I think this significant cluster of programme-making and broadcasting can be a magnet for other like-minded organisations too, from independent producers to facilities and technology companies, educational bodies to training groups for established and new media.

"Though I will be sad to move on next year from leading the 大象传媒's in-house teams at Vision Productions – the biggest and best group of content-makers in the world – I am really happy that I will still be working with many of them in Salford Quays."

Caroline Thomson, Chief Operating Officer, 大象传媒, said: "Peter is one of the outstanding editorial and creative leaders of his generation. He has presided over a period of tremendous success for 大象传媒 Vision Productions.

"His passion for programme-making combined with his long-standing connection and commitment to the North of England means he is ideally placed to lead such a challenging and ground-breaking project."

Peter Salmon became Chief Creative Officer of 大象传媒 Vision Productions in October 2006.

He currently oversees the work of about 3,000 people for 大象传媒 in-house production, making programmes throughout the country.

大象传媒 in-house production is the largest content creator in the world, responsible for the likes of Strictly Come Dancing, Doctor Who, Top Gear, Antiques Roadshow, Dragons' Den, Top Gear, Watchdog, EastEnders, Survivors, The One Show and many more programmes from bases all over the UK.

Peter started at the 大象传媒 as a General Trainee in 1981 and, as a programme-maker, he eventually became 大象传媒 Bristol's Head of Factual, in charge of shows like The Antiques Roadshow, CIA, 999 and Small Objects Of Desire.

Along the way he directed the first-ever film shown on Crimewatch UK before going on to produce the series; he was responsible for more than 40 environmental programmes for Bristol's Natural History Unit; he was co-creator of Sport Relief, 大象传媒 One's companion piece to Comic Relief, which has so far raised £75m; he signed Wallace and Gromit creator Nick Park to the 大象传媒, where he then executive-produced Aardman Animation's Oscar-winning film The Wrong Trousers; he was producer on David Dimbleby's 大象传媒 One history series Across The Great Divide; and he edited a major season of documentaries on 大象传媒 Two, War And Peace, marking 50 years since the Second World War.

He also worked on Blue Peter, Newsnight and 大象传媒 Radio 1's Newsbeat and Manchester's File On Four current affairs series.

Peter left the 大象传媒 in the early Nineties and during his time in the commercial sector he oversaw some notable programmes.

As Director of Programmes at Granada in Manchester, his output ranged from World In Action to Reckless, Hillsborough to the first episode of Cold Feet, Coronation Street to The Royle Family.

As Controller of Factual Programmes for Channel 4, his teams won a record number of Baftas, RTS Awards and International Emmy awards as well as two consecutive Prix Italias.

From 1997 to 2000 Peter was Controller of 大象传媒 One, where he commissioned new projects as diverse as Clocking Off, Waking The Dead, Holby City, Dinnerladies, My Family, Warriors, Wives And Daughters, MacIntyre Undercover and Walking With Beasts.

Then, from 2000 to 2005, as Director of Sport and a member of the 大象传媒's Executive Board, his teams produced The Athens Olympics, plus successive World Cup and European football campaigns.

Peter pioneered sport interactive television at Wimbledon and the much-acclaimed Manchester 2002 Commonwealth Games, as well as the development of 大象传媒 Sport online.

He also regained a number of key contracts for the Corporation, notably The Derby and Match Of The Day.

He left the 大象传媒 in 2005 to become Chief Executive at independent production company The Television Corporation, but quit following a takeover in summer 2006.

Peter Salmon was born and brought up in Burnley, Lancashire.

Notes to Editors

1. The appointment of Peter Salmon as Director, 大象传媒 North, was made by the 大象传媒 Executive Board. The 大象传媒 Trust has approved the position to join the membership of the 大象传媒 Executive Board.

2. The post of Chief Creative Officer, 大象传媒 Vision Productions will be advertised in due course.

3. Five 大象传媒 London-based departments, including two TV channels and two radio stations, will move to MediaCityUK in Salford Quays in 2011. They are 大象传媒 Children's (including C大象传媒 and CBeebies); 大象传媒 Formal Learning; parts of 大象传媒 Future Media & Technology; 大象传媒 Radio 5 Live (including 5 Live Sports Extra); and 大象传媒 Sport.

4. The 大象传媒 has already announced that it intends to base commissioning executives for daytime, comedy and learning programmes at Salford Quays, reporting directly to 大象传媒 Vision. Commissioning executives for Children's will move with the two channels, reporting (through the channel controller) to Director, 大象传媒 North.

5. The 大象传媒 will be based in three new buildings at MediaCityUK, a 200-acre brownfield development and the UK's first media city. A separate studio block also forms part of the development, although this is not solely for the use of the 大象传媒. [The 大象传媒 does not own the buildings nor is it responsible for their construction or the site's development; these are all the responsibility of Peel Holdings.]

The mediacityUK consortium developing the site comprises Peel Holdings Ltd, the Northwest Regional Development Agency (NWDA), Central Salford Urban Regeneration Company and Salford City Council. [The 大象传媒 is not a member of the consortium, nor is it a partner in the development, but as the anchor tenant does have a place on the Steering Group.]

Final approval for the 大象传媒 initiative was given by the 大象传媒 Trust and agreement reached with the developer Peel Holdings on 31 May 2007. Preparatory work started on site in June 2007.

6. Key dates:

• 大象传媒 Blog Network
• 大象传媒 HD
• 大象传媒 iPlayer

• Freedom of Information
• Future role of PSB
• Programmes