大象传媒 Scotland - 大象传媒 Scotland - The underwear designer spreading the word of 鈥榖ody neutrality鈥�

The underwear designer spreading the word of 鈥榖ody neutrality鈥�

5 February 2019

Textile designer Lydia Morrow was having trouble finding decent underwear — in her words, something “that was actually stylish for people of my size.”

So she set about designing her own: a range that not only suited her style preferences, but also included different body types.

The underwear designer who believes in 鈥榖ody neutrality鈥�

Lydia Morrow, a Glasgow-based designer, her inclusive underwear range.

One thing Lydia didn’t take into account, however, was that she would ultimately have to end up modelling the underwear line herself.

But that ended up helping Lydia overcome her own body confidence issues.

‘People were having the same issues as me’

An earlier difficult pregnancy had made Lydia struggle to fully ‘inhabit’ her body, but a tight marketing budget for her new clothing line helped change that.

“I didn’t have enough money to pay for models so I was like ‘okay, I’m just gonna do it’. It was really valuable to me in letting go of a lot of things that I was holding onto about my body.”

I really appreciate every brand that shows people who look how I look now.

Lydia’s experience has made her very aware of other companies’ efforts to include a diverse range of models in their advertising campaigns.

“I think [body positivity] is a really valuable tool ...but maybe a good goal for a lot of people is just body neutrality: realising that your body is fine and normal.”