大象传媒

From the Tesco Clubcard to the Large Hadron Collider, from internet searches to genetic science, from social networks to government services - these days they all generate data, huge quantities of it.

The greatest intellectual challenge faced by many organisations today is how not to be overwhelmed by data, and instead how to select and analyse the data that matters.

Future intellectual history may well regard the period we're in now as the 'data decade'. Timandra Harkness explores the challenges and the opportunities through talking to those in a variety of fields who are seeking to tackle them.

Producer: Martin Rosenbaum.