大象传媒

This episode of the award-winning W1A sees a game of management musical chairs with the advertising of a new and important role - namely, the head of better.

Anna Rampton, head of output, thinks she knows all about better and goes for the top job armed with the latest of entertainment-format producer David Wilkes's ideas - Family Face-Off, which Lucy Freeman reworks into something almost broadcastable. Meanwhile, generic head of comedy and/or drama Matt Taverner continues to tinker unhelpfully with Home Truth, Lucy's passion drama project.

Top of the agenda for the damage limitation team this week are rumours that Newsnight anchor Evan Davis is to be a contestant in the forthcoming series of Strictly Come Dancing - news that doesn't go down well with head of news and current affairs Neil Reid, who is less than happy that the main presenter of the 大象传媒's flagship (and arguably only) current affairs programme will be seen 'anywhere near sequins'.

Things get more complicated when it transpires that 大象传媒 brand consultant Siobhan Sharpe is behind this latest move for Evan. It falls to Ian Fletcher as head of 大象传媒 values and arch-limiter of damage to find an elegant solution to the problem.

Meanwhile, ex-intern Will Humphries, recently appointed PA to the head of values, makes life more difficult for Izzy, the object of his desire. He accidentally hijacks her computer software while showing off his newly acquired training on the 大象传媒's foolproof software Syncapatico.