大象传媒

Lord Sugar instructs the candidates to tap into one of the UK's biggest markets - pet products. The task is simple - choose some products that pet lovers will like and sell them at the London Pet Show.

Faced with fascinating choices, from high-vis jackets for chickens to luxury bags for doggie do-dos, the teams adopt very different tactics with the products' vendors. When both teams aspire to sell the same products, it's a dog-eat-dog battle as the vendor chooses who they'd like to represent them at the show.

For one team a cat-focused range seems a sensible choice, until their failing sales team struggles to shift the pussycat products. On the other team, animal balloons are a big hit with the families, but corralling the customers proves too much for the distracted project manager.

When the sales are totted up, Lord Sugar is hot on the figures, and someone's overzealous selling of them is under the spotlight. The candidates fight like cat and dog, ultimately trying to avoid the words none of them want to hear Lord Sugar utter - 'You're Fired!'.