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SLICE: Politics and Personality Episodes

  1.

    E is for Elections

    Is psychographic targeting so bad? Could it be a way to re-engage people in politics?

  2. C is for Campaigning

    Can you change people's political opinions if you target their individual personality?

  3. I is for Inclinations

    Does your personality predict your likely political opinions?

  4. L is for Likes

    Can you accurately predict someone's personality from their Facebook likes?

  5. S is for Selfhood

    Big Data seems to know a lot about us. But what is personality and can you measure it?