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The Experience Economy
Would we rather now splash out on creating memories than buy material stuff? What does the growth of the experience economy mean for business?
There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss.
Guests
Tristram Mayhew, Group Chairman, Go Ape!
Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield
Nick Johnson, Founder and co-Director, Market Operations
Last on
Sat 3 Nov 2018
17:30
大象传媒 Radio 4
Broadcasts
- Thu 1 Nov 2018 20:30大象传媒 Radio 4
- Sat 3 Nov 2018 17:30大象传媒 Radio 4
Podcast
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The Bottom Line
The definitive business podcast from the 大象传媒. Hosted by Evan Davis.
