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Super-premium drinks

There has been an explosion in the number of craft ale breweries and small-scale gin distilleries. Their products are popular but expensive. What is their appeal?

There has been an explosion in the number of craft ale breweries and small-scale gin distilleries in recent years. The so-called super premium alcohol sector is growing. Why are these drinks popular among consumers? Is this a passing fad or is the drinks business facing fundamental change? Evan Davis and guests discuss.

Guests:

Tina Warner-Keogh, partner and co-owner of Warner Edwards Gin Distillery
Laura Edwards, general manager at Meantime Brewing Company
and Andrew Geoghegan, global consumer planning director at Diageo

Available now

28 minutes

Last on

Sat 17 Nov 2018 17:30

Broadcasts

  • Thu 15 Nov 2018 20:30
  • Sat 17 Nov 2018 17:30

Podcast