大象传媒

Following the release of Britney Spears鈥� autobiography David Yelland and Simon Lewis discuss the wisdom of the tell-all memoir. How does it measure up as a PR strategy?

Also, BT鈥檚 鈥渂link and you may have missed it鈥� rebranding to EE 鈥� will a customer backlash make the company regret downgrading this great British brand?

And finally, as Meryl Streep announces the end of her marriage鈥� six years ago, they look at how timing is everything when it comes to making big announcements and how to make hot news not news at all.

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Researcher: Sophie Smith
Music by Eclectic Sounds
A Raconteur production for 大象传媒 Radio 4