大象传媒

David Yelland and Simon Lewis assess the endgame around former CEO Alison Rose鈥檚 departure from NatWest. With a forensic PR eye they return to the scene of her fan-hitting moment at a charity dinner where she sat next to the 大象传媒 business editor Simon Jack. What tricks of the trade do communications people have up their sleeves to avoid a PR disaster like this one? And how will the debate around Alison Rose鈥檚 pay-out affect her reputation?

The consumer giant Unilever is in the news for apparently rolling back on its social purpose. Having spent years leading the way for sustainable business, was it all just PR, or was it real? How far are the culture wars derailing Unilever鈥檚 values?

And as speculation builds around the line-up for the next series of I鈥檓 a Celebrity Get Me Out of Here, David and Simon discuss whether going into the jungle can ever be classed as good PR.

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Researcher: Sophie Smith
Music by Eclectic Sounds
A Raconteur production for 大象传媒 Radio 4