大象传媒

You've had a brilliant business idea. At least, you think you have. What do you do next? Evan Davis speaks to three successful entrepreneurs- including former contestants on The Apprentice and Dragons' Den. Where do the best ideas come from and how do you know when they are worth pursuing? What are the top tips for pitching and when is it time to let an idea go?

Evan is joined by Rob Law, the inventor of the Trunki ride-on suitcase for kids, Pippa Murray, founder of the nut butter brand Pip & Nut and Tom Pellereau, who invented the curved nail file for his company Stylideas.

Production team:
Producers: Simon Tulett and Michaela Graichen
Researcher: Drew Hyndman
Editor: Matt Willis
Sound: Rod Farquhar
Production co-ordinator: Katie Morrison

(Picture: Getty Images, Credit: Teerachai Jampanak)