The Bottom Line - Marketing: How Effective Is Fear In Advertising?

.sc-c-sounds-nav { position: relative; } .sc-c-sounds-nav__menu-button { display: none; } .sc-c-sounds-nav__items { max-height: 500px; visibility: visible; position: static; } .sc-c-sounds-nav__overlay { display: none; } @media screen and (max-width: 659px) { .sc-c-sounds-nav__wrapper { padding-bottom: 0px; } .sc-c-sounds-nav__wordmark-link { padding-bottom: 18px; } }

Sounds home page

Home
Music
Podcasts
My Sounds

The Bottom Line - Marketing: How Effective Is Fear In Advertising? - 大象传媒 Sounds

The Bottom Line

Marketing: How Effective Is Fear In Advertising?Marketing: How Effective Is Fear In Advertising?

Released On: 31 Oct 2024

Available for over a year

Why do advertising agencies use fear to get us to part with our money?

More episodes

Programme Website

Coming Up Next

听
now playing
The Bottom Line
Marketing: How Effective Is Fear In Advertising?
Why do advertising agencies use fear to get us to part with our money?
34 mins
The Bottom Line
Ideas: How To Turn Your Dreams Into Business Reality
The inspiration, the pitch, the timing - what makes a business idea live or die?
33 mins
The Bottom Line
The Decisions That Made Me
The Decisions That Made Me A Leader: Dragon's Den's Duncan Bannatyne
Evan Davis sits down with the entrepreneur, philanthropist and author Duncan Bannatyne.
43 mins
The Bottom Line
The Decisions That Made Me
The Decisions That Made Me A Leader: Lastminute.com's Martha Lane Fox
Evan Davis sits down with the British businesswoman, philanthropist and public servant.
46 mins
The Bottom Line
The Decisions That Made Me
The Decisions That Made Me A Leader: How Ice Saved My Life
Evan Davis sits down with Richard Walker, the boss of supermarket chain Iceland Foods.
38 mins
The Bottom Line
The Decisions That Made Me
The Decisions That Made Me A Leader: How To Retire Before 30
Evan Davis meets Timo Armoo, the 29-year-old multi-millionaire entrepreneur.
39 mins
The Bottom Line
The Decisions That Made Me
The Decisions That Made Me A Leader: The Depop Story
Evan Davis sits down with Simon Beckerman, the founder of Depop.
44 mins
The Bottom Line
The Decisions That Made Me
The Decisions That Made Me A Leader: I Started My Business From Mum's Spare Bedroom
Evan Davis sits down with Krisi Smith, co-founder of the tea company Bird and Blend.
40 mins
The Bottom Line
The Decisions That Made Me
Decisions That Made Me: Rob Law (Trunki Suitcases, Inventor)
The entrepreneur and inventor on how he avoided a manufacturing meltdown.
14 mins
The Bottom Line
The Decisions That Made Me
Decisions That Made Me: Jordan Brompton (Myenergi, Co-founder)
The smart energy tech entrepreneur on overcoming your background.
14 mins
The Bottom Line
The Decisions That Made Me
Decisions That Made Me: Julian Douglas (VCCP, Global CEO)
Julian Douglas on when to start side hustling, and learning when to step away.
14 mins
The Bottom Line
The Decisions That Made Me
Decisions That Made Me: Elmarie Marais (GoCrisis, Founder)
Elmarie Marais on leaving her job for her mental health and starting her own company.
13 mins
The Bottom Line
The Decisions That Made Me
Decisions That Made Me: Tom Pellereau (Stylideas, Inventor)
The beauty inventor on being dyslexic and working with Alan Sugar.
16 mins
听

Cymraeg
Gaeilge
骋脿颈诲丑濒颈驳

Contacts, Privacy and Information
Help with Signing In
Newsletter