大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories

Thursday's headline challenge and The Northern Echo go with a story about a Chinese footwear firm that has made an electric car out of a giant shoe...

The Northern Echo's headline "Put Your Foot Down".

大象传媒 Tees went with "Watts in the Boot?"

Independent adjudicator Kerry gave the point to The Echo today.

The score stands at 3-2 to The Northern Echo ....