大象传媒

Each day the editor of the Northern Echo Peter Barron challenges 大象传媒 Tees to come up with a better headline for one of their stories.

Friday's Headline Challenge and The Northern Echo go with a story about a Swedish robber who hid in a bank vault for 3 days but was caught after leaving bottles of urine behind...

The Northern Echo's headline "Urine Big Trouble".

大象传媒 Tees went with "Daylight Robber-Pee"

Independent adjudicator Kerry awarded the point to The Northern Echo meaning that the week ends up with 4-2 victory to The Echo ...